Y2K sweeps the catwalk and fast fashion trends at the same time – Sourcing Journal

The biggest trend story of 2022 may be the fashion of two decades ago.

Y2K, futuristic fashion inspired by early pop stars, ranked third on Tagwalk’s global trends list for F / W 22-23. The fashion research platform used the “2000s” tag for 336 looks, including Aniye Records’ Y2K crop tops, Collina Strada bodycon dresses and Marine Serre’s version of the “Penny Lane” coat, which belongs to both 70s than the 00s.

“While some designers gave us a peek into the future, referencing the metaverse and space age dressing, many were still looking back, reliving the glory days of the era of the year 2000,” Edited said.

In some cases, the style and color references are specific to pop culture moments. He designs “Polly Pocket pink” and baby blue washed out on Blumarine and 16 Arlington, while Coperni was among those who channeled “Euphoria” with crop top, low waist and cutouts, added Edited.

Indeed, “Euphoria” has caught the attention of Gen Z and TikTok users. The hashtag “euphoriaoutfit” has 58.4 million views on the video platform. HBO’s controversial high school drama was recently named by marketing research firm Uswitch, which analyzed Google search data for the past 12 months, as the most inspiring TV show for viewers’ looks and fashion choices.

During the first two weeks of February, fashion research platform Lyst reported that searches for “cropped dresses,” a style often worn by actress “Euphoria” Alexa Demie’s Maddy Perez character, increased 42% and searches for short cardigans increased by 18%.

The influence of the show is evident in H & M’s new studio collection for spring. Studded denim mini skirts, corset-laced jeans and cut out dresses with rhinestone trims are among the bold looks featured in the fast fashion retailer’s premium line.

“There is a new mood of exuberance in the air that makes us want to dress up in fabulous clothes again. It is reminiscent of the va-va-voom spirit that characterized fashion from the 1980s through the early 2000s, ”said Ann-Sofie Johansson, creative consultant at H&M.

Although the year 2000 trend is already adopted by retailers across all market sectors, Edited said the 1920s recovery shows no signs of slowing. Despite the pleas of millennials who love high-waisted trousers, low-rise jeans were at the center of Diesel’s debut at Milan Fashion Week and have already been won over by trendsetters like Dua Lipa and Julia Fox. Connor Ives cut the belts for a sexy and flabby look, while Christian Siriano went very low in patchwork jeans for Gloria Vanderbilt.

While low-rise jeans are a hallmark of the year 2000, another signature silhouette is coming into play: the low-rise mini skirt. “Micro mini skirts were a hero piece for Versace and Christian Cowan,” said Edited. Leather, ombre and fur miniskirts featured in 16 Arlington’s collection. Blumarine added layers of flounces and cutouts to the miniskirts.

The miniskirt was the highlight of Miu Miu’s collection for the second consecutive season. The low-rise white mini skirts were part of the label’s tennis-inspired collection. The style was also interpreted in black leather.

The miniskirt was the highlight of Miu Miu's collection for the second consecutive season.

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Meanwhile, the label’s ultra low and ultra short pleated mini skirts from her S / S 2022 collection were the magazine cover look in 2022. Nicole Kidman wore the Miu Miu skirt and matching bra in Vanity Fair’s Hollywood Issue. Zendaya wore it in an editorial for Interview Magazine. Paloma Elsesser wore Miu Miu’s skirt and chopped sweater on the cover of iD.

During the week of February 23, the week Elsesser’s cover came out, Lyst documented 900 searches a day on its Miu Miu skirt platform. In fact, demand for miniskirts on Lyst has been at its highest in three years.

The quirky side of Y2K is also being revealed through colorful furs and rhinestone embellishments. David Koma dressed the models in crystal-embellished rugby shirts and striped running dresses, while MSGM and Patbo applied crystals to baggy jeans.

The trends of the 2000s are already having an impact in the retail trade. Edited reported that dazzled top arrivals were up 313% year-over-year, in part thanks to fast fashion retailers like Shein and Zara offering a variety of tops to go out. Lulus embellished dresses contributed to the overall style growth of 364%. The blingy look is well on its way to wow even in the accessories and footwear categories this year.

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