Whole Foods outlines 5 consumer trends

Whole Foods Market Trend Council Experts have unveiled their annual list of the top five beauty trends of the yearceramides, prickly pear, translucent zinc sunscreen, nighttime hairstyles and skin care products with a jelly-like texture, along with a list of matching products.

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Whole Foods Market’s top five beauty and self-care trend predictions for 2022:

  1. Ceramides: Ceramides distribute key fluids and nutrients that help support skin hydration and elasticity. Because of their benefits, they are popping up in products from brands like ACURE, which uses a plant-based lipid concentrate in a face lotion and more.
  2. Prickly Pear: Prickly pear fruit contains amino acids and vitamins E and K, which help improve the appearance of glowing skin. Prickly pear is mainly found in oils, serums and masks that use its fruit-scented skin moisturizing properties.
  3. Transparent sunscreen: Consumers no longer want to apply a thick white paste to their face. For this reason, brands are looking to formulate products that eliminate the white cast by favoring non-nano translucent zinc which reportedly leaves a less visible residue. Recommended sunscreen products that do this are Undefined Beauty’s R&R Sun Serum; Cocokind SPF 32 daily face sun lotion; Mad Hippie Moisturizing Face SPF 25+; DERMA E SPF 45 Vitamin C Weightless Moisturizing Cream; and ACURE’s Radically Rejuvenating Day Cream SPF 30.
  4. Night hairstyle: Hair care brands are helping consumers catch up on time with products that work to help achieve hair goals. Specifically, there is an assortment of styling treatments and accessories designed to be used at night. It is recommended to apply hair products at night before bed to maintain style and texture. Keep an eye out for sleep caps, elastics, leave-in conditioners and masks that highlight the natural structures of the hair.
  5. Forms of jelly: What is known to be the trendiest texture of 2022 are skin-loving jellies. Brands are improving ingredients and revamping formulas to produce water-based products that hydrate without smudging and come with extra oil.

Beauty Bags in stores on March 18th

In addition, Whole Foods Market Beauty Bags will be available in limited quantities in stores only starting Friday 18 March. This year, shoppers can choose between two different curated assortments:

  • Bright Ideas Bag: This bag features skin-loving products rich in ingredients such as Vitamin C, which support glowing skin; And
  • Glow & Go Bag: This bag contains moisturizing products with ingredients such as hyaluronic acid.

Valued at over $ 120 and retailing for $ 25 each, the Beauty Bags are filled with mixes of mini and full-sized products from brands like Karuna, Acure, Mad Hippie, evanhealy, HiBAR, and Facetory. Each assortment comes in a Queen Alaffia cosmetic bag, hand printed by artisans in Togo, West Africa.

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Whole Foods noted that it has banned more than 180 ingredients, including parabens, phthalates, microspheres, and triclosan from all the beauty and body care products it sells. Additionally, Whole Foods Market requires third-party certification for organic label claims on personal care products as there are no mandatory government standards for “organic” claims on body care products.

“Consumers continue to invest in beauty as we have adjusted to a new normal and are seeing a focus on mindful, home-based beauty treatments,” said Jen Coccaro, vice president of full body merchandising at Whole Foods Market. “Our customers keep an eye on ingredients as they experiment with new items and come to us for our standards that go beyond typical ‘clean beauty’ claims and ban more than 180 ingredients.”

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