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REM Beauty by Ariana Grande is headed to Ulta.
The brand, currently on sale only on the REM Beauty website, will arrive in more than 1,000 Ulta Beauty stores and online starting this Sunday (April 17).
REM Beauty launched last year with a product line that includes lip glosses, matte and metallic eyeshadows, mascara, highlighter, lashes and more priced between $ 16 and $ 24.
This latest partnership unites Grande with many other musicians who have beauty brands in Ulta such as Becky G’s Treslúce, Rihanna’s Fenty Beauty and Alicia Keys’ Keys Soulcare.
“We carry a number of celebrity brands that offer credible influence and innovative products across all categories,” said Monica Arnaudo, Ulta’s chief merchandising officer, in a statement. Women’s clothing every day. “Ariana Grande is a wonderful example of a successful and long-standing brand partner. Her fragrances are among our most loved in the category and we are thrilled to embark on this next chapter of her beauty journey. “
In an interview with Hype Bae last year, Grande shared some of the parallels between making music and creating a makeup line. “At first glance, the makeup and the music are completely different, but they both come to life in an unspoken way. A song comes to life when it is expressed through a music video, which requires beauty, makeup, hair and so on. There is a strange collaboration between the two that I didn’t realize until I dipped my toes into the space of beauty, “she explained.
“They are totally different, but in a way they hold hands,” continued the singer. “The main similarity is the attention to construction. In music, I spend a lot of time developing the pre-chorus and making sure the harmony goes well with the strings. Everything is complementary to each other, and the same goes for makeup. The two are so wildly different yet so similar ”.
REM Beauty was created to “allow” users to bring their “most vivid, limitless and creative dreams to life,” according to the brand’s website. Below is a preview of the REM Beauty best-sellers that will be available on Ulta starting this weekend.
Midnight Shadow Eyeshadow Palette
Eclipse full lipstick
To the Borderline eyeliner marker
All-night refreshing under eye balm
On your plumping lip gloss collar
Midnight Shadows Shiny Liquid Eyeshadow
Plumping lip gloss of utmost importance