What 4 beauty experts say today about circular beauty

CosmeticsDesign spoke to four experts on different segments of the beauty industry, research and development, packaging, ingredient supply and consumer interest, how they view circularity today, and how the industry can approach economic theory in practice.

Giorgio Dell’Acqua, Chair of NYSCC

Many aspects of the circular model are familiar with the sustainability approach, so conservation and reuse are very important. In the development of a cosmetic product or ingredient, the concepts of circularity and sustainability can overlap. Green chemistry, environmental conservation, pollution reduction, waste reduction, minimal water consumption and recycling of the final product are taken into account in the production process. An example of an integrated circular model is also the creation of industrial poles that use different components of the same raw material to maximize their capacities and reduce waste.

Lauren Goodsitt, Associate Director of Global Beauty & Personal Care at Mintel

Innovation is a crucial component of the cosmetics industry, but it can create unnecessary waste concerns. Greater attention to sustainability places environmental responsibilities on both end users and companies. Brands that make sustainability impacts clear and tangible will help consumers justify switching to greener or more ethical brands. Consumers are looking for measurable metrics and will be loyal to brands that emphasize their ethical operating practices. As consumers push brands to reinvent their strategies to better align with their values, brands will be tasked with finding creative ways to demonstrate their commitment to circularity.

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