Tips for buying face serums from elf Cosmetics

Does the process of finding a new face serum seem extremely daunting to you? While that’s an understandable sentiment (pharmacy skin care shelves are packaged with hundreds of products!), there are a few tips and tricks that can make finding your serum a lot easier. This is a win because buying the right product for your skin type and concerns can do amazing things for your skin’s appearance and overall health.

Target your skin concern

Face serums can be incredibly helpful in addressing specific skin care problems as they tend to have higher concentrations of active ingredients.

So when shopping for a serum, keep your skin goals in mind. There is probably a serum out there for you. If you’re dealing with dryness, consider looking for a moisturizing serum, like elf Cosmetics Holy Hydration! Moisturizing Serum ($ 10, originally $ 12) or one that focuses on supporting the skin’s moisturizing barrier. To fade dark spots, increase skin radiance, and even skin tone, a serum formulated with vitamin C, such as Elf Cosmetics Vitamin C Serum ($ 16), might help.

Serums with niacinamide can also be a good choice for fading dark spots. The new Keys Soulcare Let Me Glow Illuminating Serum ($ 26) includes the trendy ingredient, plus rose water to moisturize, in its formula.

Of course, these aren’t the only concerns serums deal with. You can find serums that target fine lines and wrinkles, calm the skin, work to exfoliate, help treat acne, and more.

Avoid sensitivities to personal ingredients

In addition to looking for ingredients that target your skin care problems, you’ll want to also scan the label for any personal sensitivity to the ingredients. For example, if you know your skin is very sensitive to fragrances, it might be a good idea to take a serum that isn’t made with the ingredient. (Don’t forget to also search for the word “perfume”).

Read the product description and instructions

To make sure you are using the serum the right way and to get the most benefit from each application, be sure to read the recommended use of the product. Some serums can be applied morning and evening, while others only need to be applied once a day.

Typically, the serum should be applied after cleansing and before the moisturizer. This is the general rule.

There are some types of serums designed to be applied after moisturizer and before makeup. The Keys Soulcare Illuminating Serum, designed to give the skin a dewy glow, is an example of such a product.

How and when you use your serum will be influenced by your personal skin history and the other products in your routine as well. If you’re not sure how often you should use a serum or what products to pair it with, contact a certified dermatologist for advice.

Consistency is key

In order for your skin to benefit from your serum, you need to maintain it. Using it for two weeks and then stopping it will likely not produce any visible or noticeable results. As with many other types of skin care products, consistency in use is key.

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