The main trends in the sector

As an entrepreneur, you are always looking for new ways to keep your business competitive and keep up with the times. In the beauty industry, that means keeping up with the latest trends in beauty technology. So what are some of the latest trends in beauty technology?

natural beauty technology

Revenues from the Beauty and Personal Care market amount to approx. 564.4 million dollars in 2022. The market is expected to grow by 4.76% annually (CAGR 2022-2026).

Every year, new beauty tech companies and brands emerge to rock the trends in the beauty industry. This year is no exception, with a range of innovative products and services hitting the market. So what’s hot about beauty tech right now? Read on to find out!

The best technological beauty trends

In recent years, non-invasive procedures have become very popular due to the reduced downtime and amazing results. New beauty technology is emerging rapidly and all of these devices and treatments are slowly taking the industry by storm. Let’s explore the most popular.


Venus Concept is a company that produces and sells professional aesthetic devices. They offer some of the most advanced beauty med spa technologies in the hope of spreading non-invasive and non-surgical aesthetic treatments. Let’s explore their best products and see how you can use them.

Living Venus

Venus Viva is an MD fractional RF machine and is commonly used for skin resurfacing. When customers try the product and see the results before and after venus viva, they always come back for more treatments. Venus Viva uses NanoFractional radiofrequency with Smart Skim technology to solve minor and severe skin damage. It comes with two applicators: the Venus Viva MD applicator for skin resurfacing and the DiamondPolar applicator for anti-aging treatments.

Venus Pours

Venus Versa is a very versatile tool that is a great addition to any clinic. The goal of this device is versatility, which means that multiple different treatments can be performed with a single machine. The configuration contains three premium technologies: intense pulsed light with SmartPulse, nano-fractionated radio frequency with SmartScan and Venus Concept proprietary multipolar radio frequency with pulsed electromagnetic field technology. You can use it for hair removal, photorejuvenation, anti-cellulite treatments, body reshaping and anti-aging.

Legacy of Venus

The Venus Legacy device is commonly used for skin tightening and body shaping, but it also has some anti-aging benefits. What sets this technology apart from the rest is that it is FDA approved for cellulite reduction. It comes with four applicators that can be used on different parts of the body: OctiPolar and 4D Body for larger areas and DiamondPolar and 4D Face for smaller areas.

Glow of Venus

Venus glow machine

Venus Glow is a skin renewal device that uses Venus Glow serum to achieve amazing results. The Venus Glow treatment is performed in two phases: cleansing and GlowSkinPrep to exfoliate the skin and choose a preferred glow serum:

  • GlowClara – for fair skin
  • GlowNova – for youthful skin
  • GlowAstra – for brighter skin
  • GlowSana – for protected skin

TriBella ™

TriBella is another facial rejuvenation device that offers high quality skin therapy to individuals of all skin profiles. You can use TriBella technology for skin resurfacing, face photo treatments and anti-aging. It has the power to improve skin tone, firm the skin and get rid of texture.

Candela Corporation

Candela Corporation is another leading beauty treatment technology company offering popular treatments which we will discuss below.

Dear Max

GentleMax Pro is an FDA approved premium laser for spreading redness, wrinkles and scar reduction by removing bulging veins and unwanted hair. It targets various skin problems, such as improvement of dark spots and skin lightening, skin rejuvenation and wrinkle abolition. Big celebrities like Jennifer Aniston and Mariah Carey use these types of laser treatments because they are non-invasive and require no surgical assistance.

Pico Way

PicoWay is an interesting technology because it can be used to eliminate scars, wrinkles and injuries, as well as tattoos. It works by emitting strong, short pulses that penetrate deep into the skin, causing it to resurface and lighten. You can reduce large acne scars in just three treatments and you can also use it to treat colored tattoos that are much more difficult to get rid of.


Ydun is a nanolaser system with patented SoftCool technology that helps patients feel more comfortable during treatment. Provides 1550nm non-ablative fractional laser beams that treat soft tissue coagulation and structural irregularities. It treats different skin profiles, so users of all ages and skin types are suitable candidates for Ydun laser treatment.

Frax Pro ™

Frax Pro is a diode laser system that delivers high quality results with minimal patient discomfort. It also comes with the patented SoftCool technology to cool the skin after hot laser application. Frax Pro offers two laser wavelengths: 1550 nm for deep skin resurfacing and 1940 nm for superficial skin resurfacing.


The HydraFacial treatment is another popular option for people who want to improve their skincare game and improve the look of their skin. The treatment consists of three main phases:

  1. Cleanse and peel the skin with a gentle exfoliant
  2. Extraction and hydration by painless suction and intense moisturizing creams
  3. Melt and protect using peptides and antioxidants to nourish the skin

HydraFacial uses a unique treatment delivery system called Vortex-Fusion which uses special peeling tips to cleanse the skin and infuse the active ingredients into the skin.


iS Clinical offers unique and innovative beauty treatments using clean and organic ingredients suitable for all skin types. Their natural beauty treatment contains four main steps: cleanse, treat, hydrate and protect. The products are of excellent quality and offer different options, depending on the desired results and the condition of the skin. Overall, this is a great way to achieve glowing skin without using harsh devices.

Allergan Aesthetics

Allergan Aesthetics is a company that has created some of the most popular anti-aging and fat-reducing treatments out there. Let’s explore the most popular treatment options from them.


Botox is a well known name in the anti-aging community. Botox contains a toxin called botulinum, which is a form of neurotoxin. While it looks very scary, when injected into the skin following best practices, it offers safe and long-lasting anti-aging results. It works by paralyzing the targeted muscles, resulting in firm, wrinkle-free skin.


Juvederm is an injectable gel filler that can be used for different types of treatments. There are two common use cases of Juvederm:

  1. Anti-aging: smoothes wrinkles
  2. Appearance: lip augmentation, nose hump correction, cheek augmentation, etc.


Kybella has become very popular in the beauty tech industry over the past couple of years because it is one of the most effective fat reduction treatments around. When injected, Kybella completely destroys fat cells, resulting in a leaner appearance. Kybella is most commonly used under the chin.


As you can see, the world of beauty tech is rapidly changing. With so many different treatment options available, you can take care of your appearance easily and without harsh procedures. High-tech beauty tools allow beauticians to deliver high-quality treatments that have virtually no downtime. Using technology to personalize beauty has become the new standard and we’re excited to see what’s next.

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