The Japanese beauty and personal care market is expected to grow at a CAGR of over 6.25% over the period 2022-2027 – ResearchAndMarkets.com

DUBLIN – (COMMERCIAL LINE) – The report “Japanese Beauty and Personal Care Market (2022-2027) by Product, Outlook, Distribution Channel, Category, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” has been added to by ResearchAndMarkets.com offering.

Japan’s beauty and personal care market is estimated at $ 15.8 billion in 2022 and is projected to reach $ 21.39 billion by 2027, growing at a CAGR of 6.25%.

Market segmentation

  • The Japanese beauty and personal care market is segmented by products, perspectives, distribution channel and category

  • Products, the market is categorized into hair care products, skin care products, bath and shower, oral care, cosmetics and makeup, and beauty tools and accessories.

  • Outlook, the market is categorized into Vegan, Organic and Inorganic.

  • Distribution channel, the market is categorized into Specialty Retail Stores, Supermarkets / Hypermarkets, Grocery Stores, Pharmacies / Drug Stores and Online Retail Channels.

  • Category, the market is classified into Mass and Premium.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool for analyzing and evaluating the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors taken into account for the analysis are the financial performance of the last 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc.

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the Japanese beauty and personal care market. Ansoff Matrix, also known as Product / Market Expansion Grid, is a strategic tool used to design strategies for company growth. The matrix can be used to evaluate approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the Japanese beauty and personal care market using the Ansoff matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the sector and on the sector players, the analyst has devised suitable strategies for the growth of the market.

Market dynamics

Drivers

  • Increase of the female active population and growing fashion trends

  • Increase in per capita expenditure between middle and high incomes

Restrictions

  • High production and marketing costs

  • Easy availability of counterfeit products

Opportunity

  • Growing adoption of augmented reality in the beauty industry

  • Growing popularity of organic products

Challenges

  • Manifestation of harmful chemical ingredients in products

Companies mentioned

  • As a corporation

  • Shiseido Company, Limited

  • KOSE Corporation

  • POLA Orbis Holdings Inc

  • SK-II

  • Koh Gen Do

  • Adonis International Co., Ltd.

  • FANCL Corporation

  • Mandom Corporation

  • Makanai

  • DHC

  • Sekkisei

For more information on this report, please visit https://www.researchandmarkets.com/r/qdow4k.

Leave a Comment