The Greendale woman receives the $ 10,000 “Project Pitch It” award for her handmade cosmetic brushes

Izabelle Villafuerte, founder of Empresaria Cosmetics. (Image courtesy of Project Pitch It).

resident in Greendale Isabella Villafuerte, founder of Cosmetic Entrepreneur, took home the Peg Ann / David Gruber Project Pitch It $ 10,000 cash prize this week on Project Launch it.

Villafuerte and his father make cosmetic brushes using wood. He started this business due to the lack of variety in the cosmetics market when it comes to the aesthetics of makeup brushes. The brush designs are linked to Villafuerte’s background as a Latin woman. The most popular design resembles a bolero. The brushes are also vegan and cruelty free.

“I’m here today because I want to learn how to climb this (business) since it’s still just me and my dad in my garage,” said Villafuerte. “I really want to expand our reach to Milwaukee and Wisconsin as our largest customer base is (currently) in California.”

Villafuerte hopes to take his brushes to retail outlets and is looking to invest some money in advertising, as all of his sales have been through word of mouth on social media.

resident of Milwaukee Jared judge, founder of Book live, was the winner of the American Family / We Energies $ 1,500 award.

BookLive provides training and software to help musicians make a living by performing.

“I wanted a career in music and so I did what everyone told me to do: take classes, graduate in music and I was really trying hard and it all culminated in me auditioning,” Judge said.

While the judge was doing the hearings, he was faced with a series of rejections. He asked professors at the University of Wisconsin-Milwaukee Lubar School of Business what he needed to do to be successful. After learning some business basics, Judge then launched her wedding ring, which became a six-figure affair a year.

To help her peers in the music industry, Judge also started sharing her new business knowledge.

During the height of the COVID-19 pandemic, BookLive did the pivot to also allow “virtual Serenades”, a feature that allowed users to send friends and family a live recording of their favorite song performed by a local artist.

“The problem was not getting enough work to make a living. The problem then became that I was too busy, “he said.” I needed a manager to handle me while I ran these other gigs. I couldn’t afford one, but I figured it would happen if there was an app that could do it. ?

Over 1,000 musicians are currently using BookLive and have collectively earned over $ 2 million. One challenge the company is facing is making the platform mobile friendly. Judge hopes to hire a mobile app developer to take BookLive to the next level.

Brian Fox was the $ 5,000 award winner of the Jendusa / UWM Lubar Entrepreneurship Center.

Fox, a resident of Eldorado (in Fond du Lac county), founded his company Fisherman’s armor after having suffered vandalism in its own marina. His neighbor’s boat was stolen, which led Fox to start thinking about how to increase security.

He invented a fully digital boat alarm for tournament style fishing boats and has a patent pending patent. If a vessel using the Angler Armor alarm leaves a geofence area set, the vessel owner will receive real-time tracking notifications on their phone.

“My brother, who is an avid sea bass fisherman, asked me, ‘Could I take the alarm idea and turn it into something for a sea bass boat?’ because there’s nothing like it on the market, “Fox said.

He told Project Pitch It moguls that only 1 in 10 stolen fishing boats are ever recovered and the price of a fully equipped fishing boat can approach $ 100,000. Fox’s product has caught the attention of the professional fisherman, who he hopes can become an influencer in alarm marketing.

Project Pitch It airs Saturdays at 10:35 pm and Sundays at 11:30 am in Milwaukee and Southeast Wisconsin on WISN-TV Channel 12. BizTimes Milwaukee is a media partner of Project Pitch It.

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