The Body Shop’s bestselling Drops of Youth is now called Edelweiss

The Body Shop has been a game changer since its debut in 1976. As a human rights and environmental activist, founder Dame Anita Roddick rocked the beauty industry by tearing up the norms of beauty. In the 1970s, The Body Shop was one of the first to campaign against animal testing, exploit only ethically sourced natural ingredients, support fair trade with farmers and suppliers, and redefine what beauty is: bold and forward-looking too. for today’s standards.

And now, one of its best-selling ranges, Drops of Youth has changed its name to Edelweiss. A bottle of Drops of Youth concentrate is sold every 20 seconds worldwide. So why the change? In a 2021 Global Self Love Index launched by The Body Shop, the vast majority of people around the world felt that their self-confidence has been successful with so-called beauty conventions, with the common practice of airbrushing. , which values ​​young appearances and more.

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Alpine star.  PHOTO: The body shop

Alpine star. PHOTO: The body shop

The name change marks another step in the brand’s forward movement towards inclusiveness. Rather than being subject to the age-old idea that beauty equals youth, the bold name change of its best-selling skincare range also comes with a reformulation and extended line-up.

In particular, the new Edelweiss product range is now even more powerful. As a flower that thrives in the harsh conditions of the Swiss Alps, leontopodic acid is produced when the edelweiss flower is in trouble. Leontopodic acid is a unique and powerful ingredient that is 60% stronger than the antioxidant ferulic acid originally used for Drops of Youth.

If you are a Drops of Youth fan, don’t worry. The Edelweiss range includes the legendary concentrate and favorites from the Drops of Youth range, adding two more products to its range – Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream – to ensure that all of your daily skin needs are well taken care of.

The Edelweiss range is now available in all The Body Shop stores on the island and online at Lazada and Shopee. Buy The Body Shop Sale and Exclusive Packs now.

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Clean up

The Body Shop Edelweiss Facial cleanser, 100 ml

Exfoliate

The Body Shop Edelweiss Liquid Peeling, 100 ml

Target

Edelweiss daily concentrated serum, 50 ml

The Body Shop Edelweiss Eye Concentrate, 10 ml

Edelweiss Serum Concentrate Tissue Mask, 21 ml

Hydrates

Edelweiss Intense Smoothing Day Cream, 50ml

Edelweiss Bouncy Jelly Mist, 57ml

Remember to request vouchers on LazMall and Shopee to accumulate discounts!

Don’t miss The Body Shop’s free gifts with your purchase, as well as discounts on vouchers on both Lazada and Shopee! Free shipping with S $ 40 purchase. Valid until April 30th.

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