The 20 billion dollar Japanese beauty and personal care market, 2022-2027: protagonists

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Japanese beauty and personal care market

Japanese beauty and personal care market

Japanese beauty and personal care market

Dublin, April 13, 2022 (GLOBE NEWSWIRE) – The report “Japan Beauty and Personal Care Market (2022-2027) by Products, Outlook, Distribution Channel, Category, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis” has added to by offering.

The Japanese beauty and personal care market is estimated at $ 15.8 billion in 2022 and is expected to reach $ 21.39 billion by 2027, with a 6.25% CAGR growth.

Market segmentation

  • The Japanese beauty and personal care market is segmented by products, perspectives, distribution channel and category

  • Products, the market is categorized into hair care products, skin care products, bath and shower, oral care, cosmetics and makeup, and beauty tools and accessories.

  • Outlook, the market is categorized into Vegan, Organic and Inorganic.

  • Distribution channel, the market is categorized into Specialty Retail Stores, Supermarkets / Hypermarkets, Convenience Stores, Pharmacies / Drug Stores and Online Retail Channels.

  • Category, the market is classified into Mass and Premium.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool for analyzing and evaluating the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors taken into account for the analysis are the financial performance of the last 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc.

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the Japanese beauty and personal care market. Ansoff Matrix, also known as Product / Market Expansion Grid, is a strategic tool used to design strategies for company growth. The matrix can be used to evaluate approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the Japanese beauty and personal care market using the Ansoff matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the sector and on the sector players, the analyst has devised suitable strategies for the growth of the market.

Market dynamics





Companies mentioned

  • As a corporation

  • Shiseido Company, Limited

  • KOSE Corporation

  • POLA Orbis Holdings Inc

  • SK-II

  • Koh Gen Do

  • Adonis International Co., Ltd.

  • FANCL Corporation

  • Mandom Corporation

  • Makanai

  • DHC

  • Sekkisei

For more information on this report, please visit


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