Sustainable beauty is taking a dip in the blue zones | Well + Well

wWhen it comes to longevity, daily movement and nutrient-rich meals are key. But the longest-lived people in the world, particularly in Greece, have also come up with another aspect of vitality, and that is healthy, hydrated and glowing all over … for you And the planet.

Let’s talk about sustainable beauty. “Despite its small size, our homeland is home to more than 6,000 plant species, of which 1,200 are endemic, which cannot be found anywhere else in the world,” says Lena Korres, co-founder, brand president and chief innovation officer of the Greek beauty brand KORRES. “It was essential for us to concentrate and protect the Greek flora and local communities. We promote organic farming, conserving biodiversity and endangered species.” And it is a niche that the brand, founded 25 years ago by the oldest Greek herbalist, has perfected.

This commitment to earth care makes KORRES a benchmark in the sustainable beauty space, but the focus on nourishing ingredients has also put Mediterranean beauty on the map for your skincare goals. “Mediterranean beauty is all about that natural Greek glow,” says Korres. “Natural glowing skin is healthy looking skin.” The brand is dedicated to “serving kállos, the harmonious connection between inner and outer beauty” and harnessing the power of Greek superfoods to create the best essential skin care products.

So how can you add blue zone ingredients to not just your refrigerator, but your skin care shelf? Here’s what to know about creating your own sustainable beauty collection that enhances the glow.

Find out below what to look for when curating your Mediterranean sustainable beauty routine.

Make the superfood ingredients the star of the show

The principles of the blue zone of Greece are all rooted in one thing: the Mediterranean diet. So it’s no surprise that Mediterranean beauty focuses on the same longevity-related ingredients. “We rely on Greek natural ingredients, our traditions, the centuries-old Greek superfoods that have proved to be superfoods for the skin,” says Korres. “We translate the above into science and return it into formulas with specific benefits.”

At the top of that list are olive oil, yogurt, and grapes. “Greek olive oil, with over 200 different antioxidant and nourishing compounds, is one of nature’s greatest treasures,” says Korres. “We have transformed extra virgin olive oil, the essence of the Mediterranean diet, into a skincare collection that provides an immediate boost of vitality for healthier and more resilient skin.” KORRES works with a chief farmer: yes, that’s a real role in the beauty brand — to source the purest ingredients from local farmers. Here’s why it’s important: “Our rare early harvest olive oil comes from a family-owned olive grove in the Cretan village of Zounaki,” explains Korres. “Crete has the ideal combination of microclimate, humidity and temperature conditions for superior olive oil production.”

If you’re wondering how yogurt and grapes fit into the mix, Korres puts it in context: Greek yogurt is super concentrated, with double the protein content of other types of yogurt thanks to the specific filtering process, to provide deep hydration. . Meanwhile, grapes harvested off the Aegean Sea are full of polyphenols to further quench and nourish the skin. These ingredients are intertwined in a silky blend that enriches KORRES products, such as the 3-in-1 nourishing pure Greek olive oil, the Seed-to-Skin kit (available while supplies last) and the all-pore-free skin cream. grapes of Santorini.

Look for all-round sustainability practices

“Our purchases can have an impact,” says Korres. “About us, about communities, about nature”. To this end, the brand uses the Full Circle ™ process, which includes six steps: soil (how the ingredients are grown), extraction (how they are processed, including zero-waste methods), molecular (how they are grown and nutrients stored), formulation (how cruelty-free blends are combined), design (how they are packaged) and recycling (how materials are reused: the brand has collected over 25,000 pieces of plastic since 2021 for this very reason).

“We take full ownership of the journey of each product, from seed to skin and back,” says Korres. “From direct collaboration with farmers to sourcing organic ingredients, to ensuring our formulations use the waste-free extraction process, such as returning unused plant materials to the soil for compost, and creating sustainable packaging.” For example, 100 percent Seed-to-Skin Kit (available for a limited time only) and Santorini Grape Pore-Free Skin Cream are recyclable (yes, really). Meanwhile, over a thousand Greek farming families produce all of the brand’s organic plant-based ingredients.

“For us, beauty has something of the wisdom of ancient Greece,” says Korres. “It’s about loving yourself and the world around you.” You (and the planet) are totally luminous.

Are you thinking of adding Mediterranean beauty to your regimen? Well + Good readers can get a 20% discount with the code WG20 (until 31/12).

Top photo: Getty Images / Brooke Pifer and Well + Good Creative

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