Sustainability positioning in natural beauty products

Healthy aging is never out of style. According to Statista, the value of the global natural cosmetics market is expected to increase from nearly $ 34.5 billion in 2018 to around $ 54.5 billion in 2027.

In the United States, the organic cosmetics market is projected to reach $ 1.65 billion by 2025, while the industry as a whole expects greater growth than the pharmaceutical and food industries, reflecting a compound annual growth rate (CAGR ) by 12%, according to PreScouter.

“The skin care category has the highest penetration of sustainable / ethical claims among all beauty and personal care categories,” said Lamberto Anzalone, vice president of the US branch of ROELMI HPC. Furthermore, younger generations are leading the industry towards sustainable beauty. “Consumers value the broader ethical and environmental impact of a purchase with the same gravity as personal priorities, with credentials such as safety, transparency and ethical sourcing often prioritized.”

Recent studies and statistics reveal that face creams are a major growth factor in the skincare category in the United States, but “beauty from the inside out” has brought supplements to the table as well. of healthy aging.

“The beauty industry is changing, with increasing consumer interest in what they are putting into their body to address beauty issues, not just their body,” shared Yamit Sadok, Twinlab Senior Director of Marketing. Consolidation Corp., which owns the Reserveage beauty and wellness company.

Formulations marketed as vegan and cruelty free, as well as paraben-free and synthetic dominate the market. However, PreScouter has identified 58 product lines from major cosmetic companies that market themselves with buzzwords such as natural, organic, vegan, cruelty-free, bio-based, recyclable, biodegradable, fair trade, lean manufacturing and advocates packaging. charity, among others.

Redefine natural and sustainable

While the Council of Europe has defined clear rules for “naturally sourced”, the United States has no federal standards or benchmarks. Products derived from renewable materials are considered “biobased”, while biodegradable elements can be broken down through composting, according to PreScouter. Vegan products do not contain ingredients of animal origin and “cruelty free” products may or may not be vegan, but they are never tested on animals.

PreScouter has found that companies advertising recycled or renewable packaging, or the use of by-products as ingredients, are gaining ground thanks to consumer education.

From the use of renewable sources, the upcycling of inedible “food waste” and the incorporation of biodegradable alternatives and sustainable packaging, ROELMI HPC connects science and conservation of the environment with technology and innovation in green chemistry. The company believes in a circular model of innovation, sustainability, responsibility and transparency to create a sustainable partnership with the planet.

True Moringa uses a food byproduct by cold pressing otherwise unused moringa tree seeds into a light, deep cleansing and easily absorbed oil rich in antioxidants and zeatin. The company takes sustainability a step further by incorporating the cake-like cold-press byproduct that removes toxins into its DIY powder mask mix.

ANSHI carefully chooses a few simple ingredients that do “heavy lifting” in a variety of concerns. One of the brand’s transdermal rubs can be geared towards pain and swelling, dry and cracked skin, infections and fungus while being used as a lotion, scrub, face wash or massage. The company sources its ingredients directly from the manufacturer and educating consumers on the impact of their shopping habits is a high priority hallmark.

This excerpt comes from a longer article than the “Personal approaches a healthy agingdigital magazine. Click the link and select “Healthy Aging: Responsible Products, Happy Customers ”from the TOC to read the full version, along with additional articles on the niche.

Danielle Rose is a researcher, journalist, writer, editor and educator with a focus on creating well-researched articles that promote a better understanding of today’s evolving world. She has been writing professionally since 2005 in the health field, as well as on a wide range of local lifestyle and current topics such as community resources, alternative care, parenting and food. Her articles have appeared in periodicals ranging from consumer publications such as local newspapers to trade publications in the field of nutrition and wellness. She currently she publishes an online magazine with content on health, happiness and success.

Leave a Comment