Sally Beauty Holdings is helping beauty entrepreneurs take their businesses to the next level

The Cultivate Accelerator 2022 program continues to support the diversity and growth of the beauty industry in its third year

Sally Beauty Holdings logo (PRNewsfoto / Sally Beauty Holdings, Inc.)

Sally Beauty Holdings logo (PRNewsfoto / Sally Beauty Holdings, Inc.)

DENTON, Texas, April 14, 2022 / PRNewswire / Sally Beauty Holdings, a leader in professional hair coloring, has just launched her third Cultivate Accelerator program focused on bringing the business plans and visions of beauty entrepreneurs to life. Consistent with its mission to bring professional quality products to consumers and professionals respectively through Sally Beauty and Cosmo Prof, the program was created to find, launch and support small businesses that have created unique and innovative products in the field of care. hair, hair color, styling tool and nail categories.

A pioneer when it comes to launching unknown brands, Sally Beauty was the first national beauty retailer to offer in-store distribution to Mielle Organics, The Mane Choice and Arctic Fox. “It is extremely difficult for new brands to enter the beauty industry due to its competitive nature. We want to give entrepreneurs a chance they might not otherwise receive,” she said. Maryann HerskowitzSally Beauty Group Vice President of Merchandising.

This was the impetus behind the launch of the Cultivate Accelerator program in 2018. It was conceived as a program that offers new brands the opportunity to scale their business by offering distribution and access to a national audience. He pushed the winning brands Curlanist And Cuff to new heights. Creata Lash, founder of PuffCuff, shared that “receiving the President’s Innovation Award and being accepted into the Cultivate program was an entrepreneurial ‘pinch me’ moment. We were catapulted into the retail side of e-commerce, where we learned invaluable lessons en route. of neck pace in real time. I cannot thank Sally Beauty Holdings enough for the experience and look forward to continuing this partnership for many years to come. ” Additional past winners include Peculiar roots, Patti Yankee, UniQurlAnd True + Pure Texture.

Sally Beauty Holdings knows that it is not enough to put products in the hands of consumers and stylists; growing and mentoring the people behind the brands with ongoing support is just as important. In support of this ongoing commitment, the program empowers beauty entrepreneurs and is strategically designed to help small businesses grow by providing two deserving winners with mentoring, distribution at Sally Beauty and / or Cosmo Prof and $ 30,000 value of the loan divided between the founders. Finalists receive the unique opportunity to participate in a 4-week virtual training camp where Sally Beauty Holdings expert leaders provide guidance in key areas such as marketing, merchandising, legal, e-commerce, store operations and more. The Boot Camp was created specifically to prepare brand founders for success and help them understand how to develop a business plan and grow their businesses by turning their visions into reality. The boot camp ends with each founder presenting their business plans to Sally Beauty Holdings executives.

Previously, the Cultivate Accelerator Program focused specifically on female founders. This year, the retailer expanded the program to a more diverse group of beauty innovators. “As we continue to see the beauty industry grow and diversify, it seems like a good time to open the program by giving more entrepreneurs the opportunity to advance their brands,” said Herskowitz. “This change was made with our customers in mind. Opening the program allows for greater innovation and unique products that help meet the ever-changing needs of our customers.”

The Cultivate Accelerator 2022 program is open to entrepreneurs and innovators who have a presence on social media and are not distributed by other major retailers within the following categories: hair care, hair color, hair tools and nails. The program is accepting applications through April 22, 2022. To learn more about the Cultivate Accelerator program and to apply, visit

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as a leader in professional hair coloring, sells and distributes professional beauty products globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 hair color, hair care, nail and skin care products through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella ®, Clairol®, OPI®, Conair® and L’Oreal®. Beauty Systems Group stores, branded as CosmoProf® or Armstrong McCall®, together with its external sales consultants, sell up to 10,000 professional brand products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell ®, Joico ® and Olaplex®, intended for use in salons and for resale by salons to retail consumers. For more information on Sally Beauty Holdings, Inc., please visit



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SOURCE Sally Beauty Holdings, Inc.

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