Since its launch in 2020, Ruka Hair has rocked the beauty industry by providing women of color with quality hair products that showcase the beauty of their natural hair texture. Celebrating black women’s hair with affordable products in a range of textures and styles, the brand has quickly become the go-to for customers looking to create uncomplicated everyday looks or mind-boggling party creations. Until now, Ruka Hair was only available online. But that is all changing with the launch of the black-owned company’s first ever pop-up shop in London’s Westfield Stratford.
From March 21, the extensions brand will open its doors and offer shoppers the chance to not only get their hands on the products and take a look at everything the brand has to offer. Clients will also have the opportunity to speak with qualified hair experts and stylists to answer all their questions.
As the first black hair extension brand to open a shop in Westfield (yes, really), CEO and co-founder Tendai Moyo and COO and co-founder Ugo Agbai continue their mission to bring joy to the experience of buying hair for black women.
“Ruka was born out of wanting to put black women at the center and make them our insiders in creating innovative, high-quality solutions for our hair needs,” Moyo tells Bustle UK: “We started with hair extensions. But let’s see. we form the Apple of Haircare and a company that understands all the beauty and hair needs of black women globally. “
He continues: “We have always known how important it is for people to be able to touch and feel the structures of their hair. Plus, even more, we recognize that the way we interact with our hair is a vulnerable experience. Being able to see the experts in person, being able to get live and direct support and education, is the next step in making sure we honor the vulnerability of that experience. “
If all of this wasn’t exciting enough, Ruka will also be providing a click and collect service that will help customers take a look at even the most last minute release plans. “It was important for us to be able to offer click and collect service and convenience because what Ruka is all about is removing the compromises from the shopping experience of black women,” Agbai explains. “It shouldn’t be so revolutionary that shoppers can click and collect the hair extensions we actually want and they’ll work for us, but as an industry this is revolutionary and it’s new.
“For us, it’s a key part of our mission to make things comfortable and easy and continue to level the playing field with our products. I really hope we are not the first and the last to be able to do this. “
The brand will also take the time to educate shoppers about all things curls and bobs by hosting a series of focused sessions to reveal more about the company and the hair they have to offer. Moyo explains: “We previously conducted sessions to teach people everything from ‘How to braid your hair’ to ‘How to install a ponytail without heat’ and all of this goes back to our philosophy that education is one of the pillars of our brand. “
She continues: “We know as black women, we all start from different places, so being able to access that information without judgment is very important to us.”
Adds Agbai: “When you think about how much our hair and hairstyles are an integral part of both our culture and our beauty experience, it’s baffling that we still have to shop corner stores with people who don’t necessarily understand which ones. products we need.
“They don’t necessarily care about the products that advertise us alongside those hair extensions or how we feel about ourselves. For example, having to buy hair products along with skin lightening products.
“It is revolutionary to bring joy back into the hair shopping experience. We wanted to bring it back to the exploration, protection and celebration of your hair, whatever you want to do with your hair. “
With the pop-up open until May. 1, now is the perfect time to head to Stratford in London to learn more about the Think Kink clip-in, the Press’d Headband wig or just to smell the newly launched hair perfume.
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