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RENEE Cosmetics presents Face Base, a line of six essential basic products for the Indian skin type
Published April 8, 2022
The well-known Indian makeup brand strengthens its position in the niche sector with the introduction of skin-specific Indian essentials.
RENEE Cosmetics, one of India’s leading cosmetics brands, digitally launches its first line of essential basic products, Face Base. New products include illuminating primer, liquid and stick foundation, concealer, compact and loose powder. The stick foundation, liquid foundation, compact and concealer will have five shades and the loose powder will have four shades to suit Indian skin tones and will be available on online and offline platforms. The launch will take place through a brilliantly directed and shot music video. The climax of the video stands on the refrain of the music, “My skin, my story, my beauty, my pride”. The music video emphasizes taking ownership of one’s skin and celebrates Indian skin tones.
RENEE Cosmetics is a timelessly inspired brand with a new range of FDA approved advanced products that redefines beauty with its high quality, cruelty-free line. Reflecting these deeply ingrained values, the new products are cruelty-free, vegan, paraben-free and silicone-free. The liquid foundation, compact and powder, contains Hyaluronic Acid which makes the skin smooth and firm. The white clay in the Dual Stick foundation acts as a gentle exfoliant for the skin and keeps pores free. Macca roots in the illuminating primer promote the health of skin cells. These products are designed to keep the skin hydrated and have perfect blending properties to give it a natural look. The shades have been carefully crafted to best serve the various shades of Indian skin in all seasons and temperatures. All products launched are light and easy to carry.
Commenting on the launch, Aashka Goradia Goble, founder and director of RENEE Cosmetics said: “We are thrilled to digitally launch and introduce Face Base into our cosmetic arsenal. This is our first line of basic essentials and we have conducted extensive research and worked hard to make sure it is consumer oriented. Our intention is to empower women by promoting all shades of Indian skin in all their beauty and satisfying the growing demand from our customers ”.
With a strong foothold in the cosmetics industry, RENEE Cosmetics has over 300 stores and plans to expand India with their offline stores. With this new product line, the brand has made a foray into the line of essential core products and aims to emerge as a class leader in this segment.