Rare beauty tutorial: how to make a face in 5 minutes

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When Selena Gomez launched Rare Beauty in 2020, my instinctive reaction was to say: “STOP THE CELEBRITY BEAUTY BRANDS ALREADY !!!!” But then, I tried the products and I owe Selena an apology.

In a nutshell, the makeup she created is the best I’ve ever used … which says a lot, considering she tests beauty products for a living. Rare Beauty makeup has replaced my whole routine, and it has become the only thing I want to use … so much so that I have entire drawers full of mascara / foundation / concealer / blush / etc. who haven’t touched for months. Oops.

What I love most about the line is that it is truly designed to make you feel good. Instead of encouraging you to hide your flaws or change your face (as most tricks do), it’s just about having fun. Also, there is no “right” way to use the products. As you may have seen on TikTok, there are around a million different ways to experience them, which makes the experience totally customizable. Whether you want to go all glam or keep it light with a natural look, Rare Beauty’s ethos is basically “you do it”.

In this episode of Zoë tries everything, I’m doing * me * and demonstrating exactly how I use my Rare Beauty products to create a five minute face. Check it out, steal some tips, then shop the products below so you can put your own twist on things at home.

Rare Beauty by Selena Gomez Liquid Touch Weightless Foundation – $ 29.00

Confession time: I usually don’t love foundation. I’m more of a girl type with a tinted moisturizer, especially since traditional foundation formulas make me feel a little claustrophobic, kind of like my skin can’t breathe. This stuff, however, is different. It offers solid coverage without smothering the pores, and the hind paw applicator allows me to apply a little bit of product at a time so I don’t feel like I’m overdoing it. I wear a 270N shade, which looks a little orange when I apply it, but after blending it dries to become a perfect match.

Liquid Touch Lightening Concealer – $ 19.00

If I could take only one Rare Beauty product with me to a desert island, it would be this concealer. It’s just as great for hiding blemishes as it is for brightening up dark circles, and on days when I’m short on time, I’ll use it to give my skin a quick touch up before running out the door. It is buildable (you can apply as much product as you want depending on the level of coverage you are looking for) and it blends perfectly into the skin without encrusting.

Liquid Touch Foundation Brush – $ 28.00

I’ve always depended on my fingers or a Beautyblender to apply the product, but this brush turned me into a brush. I use it to literally blend every product I put on my face – foundation, concealer, blush, bronzer, highlighter (of course, I wipe it in between) – and it consistently delivers a natural-looking, seamless finish.

Always an Optimist Soft Radiance Setting Powder – $ 22.00

This product is a rare beauty world unicorn. Unlike most setting powders, it doesn’t mattify my dry skin – it locks makeup in place letting the radiant finish of my foundation shine through. It clouds my pores and evens out my skin tone, and is basically the IRL version of Instragram’s “Paris” filter.

Warm Wishes Effortless Tanning Sticks – $ 23.00

Considering I’ve spent most of my middle school years looking like an orange Oompa Loompa, I’ve learned the hard way that a amount can go wrong if you’re not careful with the bronzer. This tanning stick allows for ultra targeted application, which means the product goes alone where you want so you don’t have to worry about overdoing it. Usually, I use it to add warmth to the apples of my cheeks, my forehead and the bridge of my nose, but on days when I want a more sculpted look, I reuse it to shape my jaw and the hollows of my cheeks.

Soft Pinch Liquid Blush – $ 20.00

True: this blushing is pigmented. So much so that the first time I tried it, I ended up looking like a clown, meaning there’s a learning curve and a little goes a long way. Once I figured out how to use it though (three dots on each cheek, then blend with a brush), I fell madly in love with it. His creamy formula is a dream on my dry skin and really leaves a high impact finish tough during the day. Professional advice? Apply a few dots on the lips, then top with a clear lip gloss for an effortless monochromatic look.

Positive Light Liquid Highlighter Highlighter: $ 22.00

There are many highlighters out there that promise to make you look “lit from the inside,” but this one actually delivers. It is luminous without being shimmery or shiny and gives my complexion a luminous finish. I often use it on my cupid bow and in the inner corner of my eyes to add some light-catching oomph, but my favorite way to apply it (which you may have seen on TikTok) is to dab a few spots of highlighter on the my cheekbones next to some red spots. When I mix them together with a brush, I am left with the dewy skin of my dreams.

Perfect Strokes Matte Liquid Liner – $ 19.00

Being someone with very bad hand-eye coordination, I’ve never been able to create a perfect cat’s eye (which is pretty embarrassing to admit considering I’m a beauty editor), but this liner changed the game for myself. It has a super fine tip and smudge-proof formula, making it so easy to apply that it’s nearly impossible to mess … even for me.

Perfect Strokes Universal Volumizing Mascara – $ 20.00

I wrote long about how much I love this mascara, but here’s the smaller version: it lifts and curls lashes to make them look more voluminous in one swipe and is made with nourishing ingredients that keep them healthy long after taking it off.

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Our editors independently select these products. Making a purchase through our links can earn Well + Good a commission.

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