“VIS – The Road Safety Collection” includes eight high-visibility couture pieces including stylish reflective down jackets, vests, sweaters and bandanas, created to support the Live your pet life countryside; a project conceived by the advertising agency TBWA \ New Zealand to help of New Zealand pets live happier, healthier lives for longer.
Dolan says he was thrilled to create the collection on behalf of of New Zealand dogs. “As a dog lover and owner of Maisie, I was delighted to receive such an exciting brief. To save lives and be stylish with it, I embarked on an extraordinary journey working with the Southern Cross team to highlight road safety concerns. for pets and make products that can be integrated so easily into everyday situations.
“While some owners will love the full couture look, others will appreciate the simplicity of a reflective bandana that can be worn regardless of what type of leash or harness they use when walking their puppy after dark. For safety, we only need ours. furry ones to see, but let’s make sure they look good too. Our next step could be better looking road safety equipment for humans! “
Anthony Mc PhailGM Southern Cross Pet Insurance says, “We would much rather help prevent beloved pets needing care with top notch protective clothing than having to treat a painful injury. I’m excited to see how. New Zeland responds to the VIS Collection. The high-visibility fashion collection helps highlight ways owners can ensure the well-being of their pets, including caution on nighttime walks.
“We wanted a fun way to show pet owners how important it is to keep our beloved puppies safe while they are out for a walk, especially as we head for shorter days and colder weather.”
“So, we were thrilled when Matteo Adams Dolan decided to design this range of high visibility clothing. Some very lucky and very confident little dogs are sure to turn heads on their evening walks this winter. “
Southern Cross Pet Insurance customers will have the chance to win one of five exclusive VIS items, while a dog owner will also have the very special opportunity to win a piece tailored for their dog via an online auction. The profits from that auction will be donated to the charitable partner, Pet shelter. Other pet owners will also be involved to win one of the many specials Matteo Adams Dolan– VIS designed pet bandanas. Details can be found on Southern Cross Pet Insurance website.
The Live Your Pet Life campaign ultimately aims to increase the average life expectancy of of New Zealand dogs and cats.
To watch the 2 minute interview with Matteo Adams Dolan Click here.
For high resolution images Click here.
To watch the AV Click here.
To download the official VIS – The Road Safety Collection lookbook Click here
Southern Cross Pet Insurance Information:
Southern Cross Pet Insurance helps New Zealanders take care of their pets, currently caring for the health of over 54,000 pets. In fiscal 21, the company paid more than $ 18.21 million in claims (including GST). It also sponsors Pet Refuge, which provides shelter for pets victims of domestic violence, and is also a trusted partner of the New Zealand Veterinary Association. Southern Cross is a group of independent companies united by a shared brand with an interest in the health and well-being of New Zealanders. With a range of products and services and a nonprofit ethics, Southern Cross is of New Zealand leading independent health care provider and financier.
About TBWA \ New Zealand
TBWA is The Disruption® Company. We use creativity to help companies challenge the status quo and win an unfair share of the future. Named one of the most innovative companies in the world by Fast Company in 2022, 2021, 2020 and 2019 and Adweek’s Global Agency of the Year 2021 and 2018, we are a creative company that uses registered trademark Disruption® methodologies to help companies to face challenges and achieve transformative growth. Our collective has over 10,000 creative minds in 41 countries and the TBWA \ NZ group includes The Digital Arts Network and Eleven PR. Local clients include ANZ Bank NZ, 2degrees, The Warehouse Group, Southern Cross, Anchor, Asahi Beverages NZ Ltd, Sony PlayStation, South Australian Tourism, among others. Follow us on Twitter LinkedIn And Instagramand like us Facebook.
SOURCE TBWA \ Worldwide