Our place, Ulta Beauty, more

If you’re anything like us, you’re focused on new releases, especially if they’re from the top brands you’re already obsessed with.

But sometimes it can be hard to know if a new launch is worth it. After all, you don’t want to drop your wallet on something that just doesn’t cut it.

That’s why we’ve put our heads together and scoured the web for all the best new launches.

Read on to find out about new releases from top brands like Our Place, Ulta Beauty, Spanx, Sperry, and more. And yes, they are all worth that much.

Choose a section below to buy this item by category:


1. REFY Lip Collection: Lip Liner, Setter, and Lip Gloss, $ 38

Linter and lip gloss

“REFY brings a brand new lip collection with Lip Sculpt and Lip Gloss that I am obsessed with! It allows you to sculpt, fix and polish. What more could you want from a lipstick? “- Ruby McAuliffe, trade journalist

2. Ulta Beauty x Dunkin ‘Donuts, prices vary

Dunkin donuts and makeup
The ultimate beauty

“The beloved brand Dunkin ‘is dipping its donut into the world of makeup, with a brand new seven-piece collection featuring elf Cosmetics. The entire lineup is fresh, hot, and ready to buy today at Ulta Beauty, having first debuted – and sold out – at elfcosmetics.com for loyalty members on March 31. – Sophie Cannon, Commerce Reporter

Read the full story here.

3. Charlotte Tilbury Pillow Talk Multi-Glow, $ 45

Compact highlighter

“Another current obsession of mine is this brand new Pillow Talk Multi-Glow highlighter. It comes in two gorgeous shades that each create the best glow. Just pair it with a matching bronzer and that’s it! – Ruby McAuliffe, Business Journalist

4. Olaplex No. 9 Bond Protector Nourishing hair serum, $ 28

Olaplex new thermal protector

“I’ve tested more than 30 shampoos this year, so I know a thing or two about hair (mostly formulas that I think are the best and ones that flop). However, while Olaplex’s fan-favorite shampoo and conditioner is of All the rage, the brand’s new hair serum deserves more acclaim; it’s great for all hair types, boosts shine and is also a heat protector – Victoria Giardina, trade journalist

5. Too Faced Born This Way Sunset Stripped Eyeshadow Palette, $ 52

Eyeshadow palette

“It makes sense that this Sunset Stripped eyeshadow palette is released just when the weather gets warmer. Neutral tones of matte, shimmery and metallic colors are also flattering on all complexions. – Ruby McAuliffe, business reporter

6. Buxom Tipsy Scoop Full-On Plumping Lip Cream, $ 21

The ultimate beauty

“Forget brain freezing when you may have a tingle in your lips. This collaboration between alcoholic ice cream brand Tipsy Scoop and Buxom cosmetics is good enough to eat, but please just apply it to your lips. The lip plumper comes in four different colors inspired by ice cream flavors, including Mexican Hot Chocolate, Raspberry Limoncello, Strawberry White Sangria, and Vanilla Bean Bourbon. All four colors are sold by Ulta Beauty and Buxom Cosmetics, while the ice cream can be ordered online for those over 21. “- Sophie Cannon, trade journalist

7. ColourPop x PEEPS, prices vary

Eyeshadow with PEEPS
Pop Color

“How cute is this collection? The bright lip shades and Super Shock Shadows inspired by PEEPS Marshmallow shades are also ideal for spring! They are available now and we will stock up while you can. “- Ruby McAuliffe, trade reporter


1. Something from the Navy Mommy & Me collection, prices vary

Mom and daughter hugging each other
Something navy blue

“Who doesn’t love a good time Mommy & Me? With the brand’s new range of stylish coordinated sets, suitable for relaxing at home and spending a night on the town, there’s something for everyone. “- Ruby McAuliffe, business journalist

2. Sperry Sport, prices vary

Woman facing the sun wearing new Sperry shoes

“Spery takes its shoe offerings to new heights with six new sporty styles designed for outdoor activities. Prices range from $ 54.99 to $ 119.99, making the collection affordable and available to many. – Ruby McAuliffe, business reporter

3. Spanx Air Essentials, prices vary

Women wearing new spanx shirts

“Beloved Spanx has expanded their best-selling collection to include soft buttery buds, and I’m here for it. Now known as AirEssentials, the brand has launched four new top AirEssentials. “- Ruby McAuliffe, business reporter

4. Cariuma Atari CATIBA Pro Black, $ 98

Black shoes with green patch

“Put your gaming face on, because these retro trainers might sell out quickly and then the game is over. Brazilian sneaker brand Cariuma has teamed up with beloved video game console brand Atari to make these killer kicks in honor of their 50th anniversary. These shoes are perfect for both nostalgic men and women and are available in a variety of colors for both. ” – Sophie Cannon, trade reporter

5. Hedley & Bennett With LoveShackFancy aprons, prices vary

Woman wearing apron
Hedley & Bennett

“Perfect for Mother’s Day, these Hedley & Bennett x LoveShackFancy vintage-inspired romantic floral aprons are everything. Shop from two unique prints in three distinct styles for adults and children. – Ruby McAuliffe, business reporter

6. UltimateS Universal Standard line of underwear, prices vary

Women wearing new universal standard panties
Universal standard

“Oh my God, these might just be the most comfortable underpants out there. Most importantly, UltimateS by (US) offers one of the largest ranges of underwear sizes on the market while delivering exceptional fit and premium quality. – Ruby McAuliffe, business reporter

7. Rifle Paper Co. x Summersalt limited edition swimwear collection, prices vary

Three women wearing new Rifle Paper Co swimsuits
Rifle Paper Co.

“With two unreleased prints from the Rifle Paper Co. and the best-selling Summersalt silhouettes, you’ll never want to take off these swimwear. This isn’t an exaggeration either, as every Summersalt fit was informed by 1.5 million measurements from 10,000 real women. “- Ruby McAuliffe, business reporter

Skin care and body care

Vitamin C serum
Pharmacy beauty

“Farmacy is one of those skincare brands that I keep resorting to, not just for its vitamin C serum and eye creams, but also for its unbeatable Honey Halo Ceramide Facial Moisturizer ($ 45) . Now, the brand has a new 10% waterless vitamin C serum, an instant hydrant that is the most potent form of the vitamin, L-ascorbic acid. But it’s not more than $ 100 like other brands – it’s only $ 50! – Victoria Giardina, trade journalist

Deodorant for men

“Men, this is for you. The brand new Dove Men + Care Ultimate Antitraspirant offers long lasting protection for 48 hours. It is also moisturizing and moisturizing to provide a comfortable feeling. “- Ruby McAuliffe, business reporter

3. Melted Peach and Lily Oil Cleaner, $ 29

Pink face cleanser
Peach & Lily

“Melt away all the makeup and dirt of the day with this brand new K-beauty cleanser. You can also say goodbye to residue and wax when using this bad boy. – Ruby McAuliffe, business reporter

4. Glow Recipe Strawberry Smooth BHA + AHA Salicylic Serum, $ 40

Strawberry and glow recipe
Glow recipe

“From its Vitamin C serum to hyaluronic acid skincare, Glow Recipe never disappoints me. So when its Strawberry Smooth BHA + AHA Salicylic Serum hit the market, I knew I had to try it. Not only does it include salicylic acid ( a primary ingredient to help fight acne), but it is Like this calming and the scent signals that summer is coming. – Victoria Giardina, trade journalist

5. Rosie Jane’s Deodorant, $ 15

Spray deodorant for women
By Rosie Jane

“Rosie Jane has been one of my favorite brands for a while now, and it just got better. Now you can enjoy a spray deodorant that leaves no residue or a sticky feeling. Most importantly, it prevents you from smelling but allows your skin to do the natural thing about it. – Ruby McAuliffe, business reporter


1. Harry Potter x CASETiFY, prices vary

harry potter cases and technology

“Accio cute phone case! There is no need for witchcraft here, as Casetify and Harry Potter are bringing you magic in the form of this magical collaboration. The collection includes cases to fit most iPhone models, with all four Hogwarts Houses to choose from, plus some additional designs like Marauder’s Map, Deathly Hallows and more.
Speaking of collaborations, be sure to keep an eye on the Co-lab section of their site for other new releases like the MET museum collection, Pokémon, and more. – Sophie Cannon, trade reporter


1. Our Always Pan Sour Green Place, $ 145

Green pan
Our place

“The striking Always Pan color is quite unique, but also a stunning piece for your kitchen in spring, as we can only imagine how good hot summer salads and cold soups will be in matching pots.” – Sophie Cannon, trade reporter

Read the full story here.

2. Liberty x J.Crew Home Collection, prices vary

Floral sheets
J. Crew

“In a brand new collaboration with the famous British print house Liberty (estimated in 1875), J. Crew brings to the fore duvet covers, tablecloths, fun prints and more, and I think about it.” – Ruby McAuliffe, business reporter

Read the full story here.

Pizza oven
Only stove

“OK, call the authorities, because this new launch is heat and exactly what we wanted. Just like your outdoor brazier, the outdoor pizza oven can make crispy buns and margaritas in minutes (which is perfect for entertaining guests with your outdoor patio furniture). ” – Victoria Giardina, trade journalist

4. Nice collection of kitchen mixers and cornflower blue color, prices vary

Mixer on the kitchen counter

“Created by Drew Barrymore, Beautiful Kitchenware brings stunning design and even better colors to the kitchen. Now you can say goodbye to the all-new hand blender, hand mixer and tilt head mixer. “- Ruby McAuliffe, trade journalist

Watch Shopping at the New York Post Office for more content.

Leave a Comment