Natural and organic cosmetics certifications and standards for the EU beauty industry

In recent years there has been a growing interest in natural and organic cosmetics. Consumers are becoming more aware of the cosmetics they use every day and want to make sure they are using the best products for their skin and the environment. For some, this means avoiding certain ingredients or looking for organic and natural cosmetics.

Cosmetic brands are well aware of consumer interest in “green” cosmetics and the plethora of cosmetic products on the market clearly demonstrates this. But with little regulation on the terms “organic” and “natural”, it can be difficult for consumers to know if these products are actually organic or natural or if everything is just a marketing move.

This is where certification and standards come into play, as they play an important role in providing an assurance to consumers, that they can be confident that products meet certain criteria for natural / organic and environmentally friendly products. Certificates, as well as consumer awareness on this topic, helps them recognize unfounded claims that convey a false impression or provide misleading information about a product’s origin – so-called “greenwashing”.

In this article, we look at the major organic and natural certifications in cosmetics, which will hopefully provide some clarity to cosmetic brands and consumers who are just starting to learn about this topic.


The NATRUE label was created in 2008 and allows only the highest level of natural and organic ingredients to be achieved NATRUE certification.

Leave a Comment