Mielle Organics expands into Ulta Beauty

The company’s award-winning multicultural hair care products are now available for purchase in all Ulta Beauty stores nationwide and online at ulta.com.

“We are delighted to welcome Mielle Organics to Ulta Beauty’s hair care assortment,” said Jessica Phillips, Ulta Beauty Vice President of Merchandising. “The brand has established a loyal fan base over the years and we are thrilled to offer another point of contact for beauty enthusiasts to discover their beloved products. We know that our guests will embrace Mielle Organics in their routines, as do so many people around the world. “

As one of the fastest growing black-owned and female-led global beauty brands, Mielle Organics is innovating the hair care space with its collection of products for all hair types. The company is driven by the belief that healthier ingredients encourage healthier hair and offers effective formulas for optimal results. With nearly a decade of experience as a registered nurse, founder and CEO Monique Rodriguez started the brand in 2014 with the goal of providing effective hair care solutions while inspiring women in business and entrepreneurship to pursue their passions. The expansion into Ulta Beauty further helps that mission.

“We are so excited to offer Mielle Organics to Ulta Beauty guests across the country,” said Rodriguez. “This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that deliver structured hair solutions.”

Ulta Beauty will offer eight Mielle Organics bestsellers from the brand’s Essentials collection and Pomegranate and Honey collection, ranging from $ 12.99 to $ 14.99.

The Mielle Organics Essentials collection is suitable for all hair types and offers the ultimate all-in-one solution for daily maintenance. Enriched with effective ingredients including babassu oil, buriti fruit oil, honey and ginger, the line helps reduce scalp irritation, including dandruff and inflammation, while delivering soft, hydrated and frizz-free curls to stimulate. and encourage the growth of restored hair. This line from Ulta Beauty will include Babassu and Mint Oil Deep Conditioner, Avocado Moisturizing Hair Milk, White Peony Leave-in Conditioner and Mint Almond Oil.

Specially designed for frizzy and curly hair types, the Pomegranate and Honey Collection helps hydrate and hydrate the tightest curls. The entire collection is made with honey, which helps regulate and retain moisture, and pomegranate, which is rich in antioxidants, helping to strengthen hair follicles, eliminate frizz and nourish and moisturize hair strands. The collection’s moisturizing and detangling shampoo, moisturizing and detangling conditioner, leave-in conditioner and spiral shaping custard will be available in Ulta Beauty stores and online.

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