The interview for this article was conducted via email.
Tell me a little about this program and where the concept comes from.
The Artists At The Bench program was inspired by MANA’s many collaborations with makeup artist brands and our extensive experience with the exceptional products they conceive, create and deliver to the beauty industry.
We know that the more we engage closely with these professionals of all things beautiful, bringing their perspectives into conversation with our advanced manufacturing capabilities, the better MANA can develop and deliver innovative and commercially viable products for the industry at large.
By partnering with these three master makeup artists, MANA was able to combine our in-house experience with product texture, formula and ingredient technologies with artists’ visions to create a new generation of makeup.
What is the value of involving makeup artists in the research and development process of colored cosmetics?
We were very selective about the artists to bring to the workshops. We were looking for artists with different perspectives, needs and approaches to beauty. Each of the participating artists also brought their own unique techniques to the counter, helping us co-create truly innovative products that we can now make available to our clients and their clients.
Having them with us at the counter, the artists were able to work directly with the formulators, demonstrating and testing the application, use and wear of the product and perfecting the textures and textures of the product until they met their standards. very high. It has been a mutually beneficial experience for both artists and formulators to collaborate on these products and gain a deeper understanding of what it takes to create a truly innovative beauty product.
How does MANA approach diversity in this program?
The selected artists all have very different backgrounds and have brought their own unique perspectives to the bench.
Marco Castro, an award-winning director and artist from Peru, has created clean, vegan and gender-inclusive products, formulated with ingredients from his native Peru, and opened the door to beauty for all.
Rudy Miles, with his background in fashion and aesthetics, has developed multifunctional hybrid formulas in universal shades that work for all skin types and tones.
Meredith Baraf, whose work with celebrities and print media is well known throughout the beauty industry, has created next-generation “opto-cosmetics” that promote the health and well-being of the eye area during use.
What can the beauty industry get from this program?
It’s simple, really. If you want the best result, enlist the best in the business, be it an artist / creator or a producer. MANA’s intentional collaboration with these incredibly talented artists has allowed us to create and present what is new and what is next to beauty.
What else do beauty and personal care professionals need to know about this program?
It was a success! And it was fun too. MANA chemists had the opportunity to share their incredible energy, experience and passion for creating beauty products with the practicing masters of the trade, and the artists were able to delve into, learn more about what’s in the formulation. effective products and develop cosmetics that fill a gap in the current supply of the industry. It was truly a win / win for everyone involved.