Even now, it’s understandable if you find the Metaverse confused and unrelated as a actual parallel universe. NFTs, avatars, virtual shops, and even virtual land ownership are as confusing as ever. If you’re just dipping your finger into the Metaverse or NFT world, it helps build your explorations around something familiar, something you already know and love. MAC Cosmetics’ journey into the Metaverse, combining the tangible and real makeup you love with the limited-release digital NFT works of the late and great Keith Haring is the perfect starting point, if you love beauty. The combination of real products you can wear with some accessible digital real estate makes this an ideal first foray into the Metaverse landscape, and the charity component makes getting involved even better. The VIVA GLAM x Keith Haring NFT collection features three different digital works of art by Keith Haring, sorted by rarity and, consequently, by price.
If you’re already a MAC customer, you’re probably familiar with VIVA GLAM, the rewards campaign that unites activist celebrities with the makeup brand to release a limited edition lipstick, proceeds of which go to HIV / AIDS programs. Since the program’s launch in 1994, celebrity stars such as Mary J. Blige, Miley Cyrus, Lil Kim and Lady Gaga have raised half a billion dollars for the cause and Keith Haring, who himself died young from AIDS-related complications, honorably serves as 27th ambassador of the program and also its first digital contributor.
“VIVA GLAM is as iconic to MAC as our lipsticks and as our relationship with technology evolves as a company, we also need to expand the way we raise funds for the campaign,” explains André Branch, General Manager of MAC Cosmetics, North America , in a statement. “This will be the first time in VIVA GLAM’s 27-year history that fans and supporters in the United States will be able to contribute to VIVA GLAM without purchasing a physical lipstick.” That’s right – digital NFTs can be purchased with or without lipstick, which means you can build your art collection online (and donate to HIV / AIDS funding and research) without having to add another cosmetic to your stash. However, the trio of lipsticks available as part of the collection and individually – and their signature Keith Haring packaging – you probably won’t want to miss out.
Up to 5,000 Keith Haring Red Tokens are available for $ 25 each, which includes an animated illustration of the red lipstick with Haring’s signature style. Being the most widely available option, it is classified as “Rare” by MAC. On the next level is Keith Haring Blue, of which 250 pieces in total are available. Classified as “Exclusive,” the animated illustration of the blue lipstick costs $ 150 and even includes a digital facial chart for a Keith Haring-inspired makeup. Finally, the highest tier available is Keith Haring Yellow, rated an “Icon” by MAC with only 25 total pieces available at $ 1,000 each. Not only does it come with an animated illustration of the yellow lipstick, but it includes a 30-minute personalized makeup consultation and the Keith Haring-branded lipstick trio. Unlike many NFTs, these digital works do not require any kind of cryptocurrency to complete the transaction – a regular credit card or credit card works perfectly.
If you don’t like the Metaverse yet, rest assured you can buy all three limited edition Keith Haring lipsticks on their own. Available in bold red, blue and yellow to match the digital artwork, they are vibrant and portable forms of self-expression. “Keith Haring and MAC Cosmetics are truly a perfect combination,” Gil Vazquez, director of the Keith Haring Studio, said in a statement. “Both the artist and the brand have long been synonymous with equal rights and self-expression for all. We are happy to partner with M · A · C to continue supporting a cause he cared so deeply ”. All primary sales of the NFT collection will be donated to the MAC VIVA GLAM Fund, while 2.5% of secondary sales will go directly to the Keith Haring Foundation.
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