L’Oréal’s beauty technology innovation targets consumer devices, social commerce and the digital footprint

Beauty 4.0was listed as one of CosmeticsDesign-Europe’s top five beauty trends to watch in 2021, and the year has certainly seen a lot happening. L’Oréal, an international beauty major, has unveiled several beauty technology launches around the world, including its fragrance disclosure model and its Yves Saint Laurent AI custom lipstick device. Many other big brands, startups, and retailers have also advanced rapidly in the field.

So, as the beauty industry got even closer in 2022, with continued advances in the concepts of artificial intelligence (AI), augmented reality (AR) tools, and smart skin and hair care devices, where it was direct the market now? And what were some of the key opportunities on the horizon?

Facing the “big data challenge” is the greatest opportunityBound

Lex Bradshaw-Zanger, L’Oréal’s chief marketing officer in the UK and Ireland, said that while a lot can still be achieved in tools, apps and devices, the real technology opportunity today is data mining, in particular. in order to promote better and smarter deals.

“The biggest opportunity is probably not the sexiest, but that’s what I’m talking about: managing the complexity. This is where technology and data must help us “,Bradshaw-Zanger told CosmeticsDesign-Europe.

This was relevant in today’s beauty market, she said, because of how “Increasingly complex” Everyday life had become – externally for consumers and internally for beauty brands – with more and more touchpoints and digital choices everywhere.

Address this “Big data challenge”For both parties, making it easier to understand very complex data sets and information was a key opportunity for beauty technology innovation, he said. “The notion of curating, of increasing intelligence and managing complexity, is probably the greatest.”Bound

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