Latest developments from L’Oréal, Coty, Estée Lauder and others

1 – The Chinese little gold shield is not an endorsement of children’s cosmetics – regulator

China’s food and pharmaceutical regulator has made it clear that its newly introduced baby cosmetics brand, the Little Golden Shield, is not meant to be a guarantee of product quality and safety.

China’s National Medical Products Administration (NMPA) pointed out that the Little Golden Shield is only meant to distinguish children’s cosmetics from other cosmetic products intended for adults.

“The Little Golden Shield label on the cosmetics packaging only indicates that the product belongs to children’s cosmetics, it does not mean that the product has been approved by regulatory authorities or certified for quality and safety.”

2 – Yatsen’s investments in skincare offset the decline in makeup

Yatsen Holdings managed to achieve growth in 2021 thanks to investments in skincare, which helped offset the weak demand for color cosmetics.

The decrease is mainly attributable to the decrease in sales of its color cosmetics brands.

“The fourth quarter was a challenging quarter, characterized by weak consumer demand and intense competition in the color cosmetics segment,” said Huang Jinfeng, founder, president and CEO of Yatsen.

However, it was partially offset by the 327.7% increase in total net revenues of its skin care brands.

3 – The Chinese regulator has decided to tighten the rules on toothpastes amidst the claims “anti-Helicobacter pylori”

Regulators in China are set to tighten oral hygiene and toothpaste regulations after raising the alarm about products that make “anti-Helicobacter pylori” claims.

Officials from the National Medical Products Association (NMPA) said the toothpaste may have anti-caries, anti-plaque, anti-dentin sensitivity, and improved gum health claims.

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