Hairdresser Jon Charles Pfau was once the talk of the town for his Blow Dry Bootcamps, teaching women how to tame their locks in a sleek, sleek style.
His namesake salons in Uptown and Wayzata have closed in recent years and he has partnered with the MartinPatrick3 boutique and created Marty’s Barbershop in the North Loop.
On March 16, Pfau, 57, died of natural causes after a series of health problems, his wife said.
Jill Pfau, his 33-year-old wife, described him as someone who had it all: a son and daughter, two young grandchildren he adored, many proteges whose careers he had cultivated and, as a person who loved women, a profession. built while having fun.
“If you talk to someone who knew him, everyone loved him, all of him,” he said. “He was the most caring and generous man I have ever met in my life.”
Many echoed his wife’s admiration on social media and other online tributes. A celebration of her life was held on April 7 at the Medina Ballroom, where attendees were told to feel free to wear a rock ‘n’ roll tee, scarf, or something orange in her honor.
The hairdresser was an innovative marketer, “colorful, outgoing and always full of new ideas,” said Martin Keller, press officer for his salons.
Pfau devised a promotion during the 2008 financial crisis to reduce the price of a service by the same percentage lost in a customer’s 401 (k).
“That was a very successful campaign he did,” Keller recalled. “She also made headlines with Katie Couric.”
Pfau, of Plymouth, was born in South Dakota on July 20, 1964. His family moved to St. Cloud when he was a child.
After a great haircut in his teens, Pfau decided the beauty business was the right career for him. He has never looked back.
He was manager of Rocco Altobelli salons for nine years, starting in 1984. Subsequently, Pfau started Urban Retreat and ran it for eight years, after which he launched Schmitty’s men’s salons.
From 2001 to 2006, he was also art director of Best Buy’s former Eq-Life brand, spa salons, and products intended to appeal to female shoppers.
The first Jon Charles Salon in Uptown opened in 2006. A Wayzata location followed in 2009. Her “Euroshine Blowdry” was popular in salons and offered 1 1/2 to 3 hour faster cut and color service to satisfy busy women.
As Uptown’s retail environment changed, Pfau sold the salon in 2018 and focused on the Wayzata location, his wife said.
Then came the closure of the pandemic. The Wayzata salon closed in 2020 after attempting to reopen with limited capacity to meet COVID-19 guidelines. The salon failed to raise enough business to make up for the rent and other expenses as many regulars also quarantined themselves out of town or were too nervous about the virus to book services, Jill Pfau said.
Before the pandemic began, Pfau had fallen and suffered a serious shoulder injury, his wife said. Sometimes he’d work with longtime clients at Marty’s and then freeze his shoulder at home, she said. He found he was unable to comb his hair for hours on end.
She remembers she was still happy with their little grandchildren’s weekly visits as she pondered the future.
Pfau leaves his wife; the children Rochelle Hoff and Maxwell; two grandchildren, six brothers and three sisters.