Jewish National Fund and Israeli Bonds focus on Israeli fashion

In early April, Israel hosted Kornit Fashion Week Tel Aviv 2022, the first in-person fashion week since the start of the pandemic. In a historical moment, innovative designs were on display not only from Israel, but also from the United Arab Emirates.

In the spirit of fashion week, and to showcase the best designers in the country and raise money for Israel, Jewish National Fund-USA (JNF-USA) and Israel Bonds hosted a virtual event for Women for Israel (WFI) members in Los Angeles called it “Israeli Fashion: Past, Present and Future”. It took place on Wednesday 13 April.

During the program, Galit Reismann, the founder of TLVstyle, educated attendees about the history of Israeli fashion and where the fashion world is today.

“I want women and men to see, learn and appreciate the sheer creativity of Israeli designers, whose work is dramatic, exciting and ultimately wearable.” – Sara Cannone

“We want to introduce people to the thriving and creative segment of Israeli society that we don’t usually hear about,” said Sara Cannon, president of JNF-USA WFI Greater LA. “I want women and men to see, learn and appreciate the sheer creativity of Israeli designers, whose work is dramatic, exciting and ultimately wearable.”

In his work, Reismann promotes future Israeli designers to international audiences by organizing events and offering visitors fashion tours around Tel Aviv.

In his work, Reismann promotes future Israeli designers to international audiences by organizing events and offering visitors fashion tours around Tel Aviv.

Angry Reismann
Image courtesy of Jennifer Milton

Its goal is “to show our unique spirit among our creators in Israel, motivated by their strong connection with their place, culture and planet,” he said. “I illuminate our journey with fashion stories from the country’s early days [up to the modern] fashion scene, highlighting issues such as entrepreneurship, slow fashion and sustainability “.

Cannon has conducted art and fashion missions in Israel alongside the president emeritus, the board of directors of JNF-USA in Los Angeles, Alyse Golden Berkley, and has participated in many tours of Reismann’s boutiques. The art and fashion missions have been so successful that JNF-USA is planning another one for January 2023.

“[Reismann] she taught us the history of Israeli fashion and took us to designer studios where we could talk to designers, see firsthand how the creative process worked and then shop, “Cannon said.” She immersed herself in the world of fashion and is one of their most articulated and dynamic promoters ”.

Sharon Joy, JNF-USA National Campaign Director, said that, as the leading philanthropic organization for the state of Israel, it is important for JNF-USA to “produce Positively Israel programs that open people’s eyes to all the incredible aspects of Israeli society – from fashion and food to art and entertainment. These are all part of JNF-USA’s infrastructure investments in communities, enabling Israeli pioneers of the 21st century to relocate and thrive in the Negev and Galilee regions. “

Working together on the event, Laura Stein, president of Israel Bonds Western Region Women’s Division and co-chair of JNF-USA WFI Luncheon, said the two organizations ran their Double Mitzvah program, in which attendees purchase a Bond, which is then donated to a charity.

“[It’s] a two-for-one way to help Israel. Israel Bonds supports Israel’s state budget and JNF-USA supports programs in Israel that have a significant impact. By buying a bond for JNF-USA, you are helping both major endeavors in one deed. “

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