The first notable thing about Kornit Fashion Week Tel Aviv 2022 was that it took place live and in person, at Hangar 11 in the Tel Aviv Port, in contrast to last year’s pre-recorded limited pandemic event.
The second noteworthy thing is that it opened on the night of April 3 with an exhibition of 30 styles by Emirati designer Mona El Mansouri in honor of Israel’s year and a half of normalized relations with the UAE.
And the third thing was its focus on the convergence of design, technology and sustainability.
The four-day show was sponsored by Rosh Ha’Ayin-based multinational Kornit Digital and showed the power of on-demand production.
All the designers’ collections have been digitally printed with a range of materials – faux leather, faux fur, metallics, spandex, organza, chiffon, silks, nylon, lurex fabrics, natural fabrics, synthetics, rhinestones and sequins – created in a few weeks, unlike typical fashion and textile production processes that last more than six months.
Kornit’s digital printing systems and workflow software are expected to produce 2.5 billion garments by 2026 while saving 4.3 trillion liters of water and 17.2 billion kilograms of emissions of greenhouse gases, reducing the overproduction of 1.1 billion head.
Mobile thrift shop
The municipality of Tel Aviv-Yafo emphasized the aspect of sustainability by exhibiting “Autobeged”, an electric vehicle transformed into a second-hand mobile boutique that will travel around the city collecting pre-worn clothes and selling them at very competitive prices for the benefit of the people. with disabilities.
Autobeged is a project of Second Love, a second-hand clothing store run by people with disabilities under the municipal company Matash.
Tradition reigned in a critical area: the event was produced by Israeli fashion icon and entrepreneur Motty Reif, who resurrected and modernized the 1980s Tel Aviv Fashion Week concept in 2011.
She pointed out that the runway was shared by a diverse and inclusive range of designers, models and garments.
“Over the past two seasons, Fashion Week has made a great effort to spread the message that fashion belongs to everyone, that you should feel good about yourself whatever your size, body shape or age,” he said. said Reif.
This year’s emphasis on sustainability wasn’t just about the manufacturing process. It was also about appearance. Many articles sported a fruit and vegetable theme in a nod to the importance of supporting local agriculture.
Reif noted that the presence of fashion journalists and critics from countries including the US, UK, France and Bahrain underscores the growing availability of Israeli fashion models online.
Some of the designers highlighted at the event were established brands such as Maskit, Alon Livne, Shahar Avnet, Ronit Raphael, Tovale, Bananhot, Shenkar, Sigal Dekel, and Teva Naot, but young and lesser-known names were also prominent.
The roster included Dror Kontento, Shai Shalom, Idan Laros, Efrat Kalig, Northern Star by Nadav Rosenberg, Sabina Musayev, Seventy Seventy, Aharon Genish, House of Jaffa, Içiàlàbas, Jennifer Kim, Rotem Shaul, Yanky and Nataf, Kesh Limited, David Weksler, Shir Goldstein, Shon Balaish and Chana Marelus.
Ronen Samuel, CEO of Kornit Digital, said the fashion and textile industry “is at a critical tipping point as design, technology and the world of fashion converge.”
Kornit Digital, founded in 2002 and with 882 employees worldwide serving customers ranging from Amazon to mom-and-pop t-shirt shops, showcased the next green solutions at Fashion Week.
These include technology for direct-to-garment mass production, as well as an industry-first high-volume digital decoration solution for polyester and polyester blended apparel set to transform the multibillion-dollar professional and recreational sportswear and apparel markets. as a team.
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