The pandemic has fundamentally changed the way we live, work and interact. With the increase in restrictions, blockages and social distancing rules blocking many in-person activities, consumers have increasingly moved to online channels and businesses have responded as well. Adoption of digital products and services over the past two years has taken off at a rapid pace, with a McKinsey Global Survey among executives saying companies have accelerated the digitization of customer interactions and supply chain from three to four. and their internal operations years. As consumers spend more time on their connected devices and dwarf real-world connections, they want deeper social interaction.
Enter the Metaverse
For consumers, this highly engaging virtual world is a place where they can come together to play, work and experience unique experiences, enabling new ways to engage and socialize. For brands and retailers, the Metaverse offers opportunities to transform their digital presence by making it more fun, informative and interactive for end users. It is an expansion of the traditional physical store experience and an addition to the omnichannel journey, a marketing and sales channel that enables the engagement of potential customers at all stages of the purchase journey without physical boundaries.
Looking at the Metaverse through the lens of beauty, AR trials and virtual shopping are just a few examples of how consumers are already interacting with brands and retailers in this virtual world. In an increasingly digital-first environment that rewards short attention spans, it’s more important than ever for brands to find intelligent and meaningful ways to connect with consumers at every touchpoint. As a provider of digital solutions for offline and online consumer experiences, Meiyume understands consumer behavior and is well equipped to help beauty brands enter this new space.
“With people now being greeted daily by huge flows of information, marketers need to understand what their consumers want and successfully leverage the right platforms in today’s omnichannel climate to establish deeper connection and brand affinity. We have seen that most consumers are multichannel customers who use a combination of human and digital interactions to get what they need from discovery and engagement to product transactions. As a new point of contact, the Metaverse offers opportunities to reimagine the future of consumer engagement, and Meiyume is excited to work with brands to enter this space. Our retail and technology solutions can help beauty companies of all sizes develop interactive digital experiences that can be integrated into consumers’ daily virtual lives, helping brands connect with their audiences more intimately through a product discovery and a seamless purchasing journey,”Said Steve Dodd, Head of Technology and SVP Retail Solutions at Meiyume.
Entering the exciting world of the Metaverse, Meiyume launched his first NFT art, designed to embody the company’s branding personality and philosophy of continuous innovation in creating future-focused products and solutions. The NFT is now on sale, where all proceeds will go to One Tree Planted charity, a nonprofit organization focused on global reforestation.