Indian beauty and personal care market (2022-2027): with leading players – Nivea, Amway India Enterprises and Unilever

DUBLIN, April 12, 2022– (BUSINESS WIRE) – The report “India Beauty and Personal Care Market (2022-2027) by Products, Outlook, Distribution Channel, Category, Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis” has been added to by offering.

The Indian beauty and personal care market is estimated at $ 24.53 billion in 2022 and is expected to reach $ 33.33 billion by 2027, growing at a CAGR of 6.32%.

Market segmentation

  • The Indian beauty and personal care market is segmented on the basis of products, perspectives, distribution channel and category.

  • Products, the market is categorized into hair care products, skin care products, bath and shower, oral care, cosmetics and makeup, and beauty tools and accessories.

  • Outlook, the market is categorized into Vegan, Organic and Inorganic.

  • Distribution channel, the market is categorized into Specialty Retail Stores, Supermarkets / Hypermarkets, Convenience Stores, Pharmacies / Drug Stores and Online Retail Channels.

  • Category, the market is classified into Mass and Premium.

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the Indian beauty and personal care market. Ansoff Matrix, also known as Product / Market Expansion Grid, is a strategic tool used to design strategies for company growth. The matrix can be used to evaluate approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the Indian beauty and personal care market using the Ansoff matrix to provide the best approaches a company can take to improve their market position.

Based on the SWOT analysis conducted on the sector and on the sector players, the analyst has devised suitable strategies for the growth of the market.

Why buy this report?

  • The report offers a comprehensive assessment of the Indian beauty and personal care market. The report includes in-depth qualitative analysis, verifiable data from authentic sources and market size projections. Projections are calculated using proven research methodologies.

  • The report was compiled through extensive primary and secondary research. Primary research is carried out through interviews, surveys and observation of renowned personnel in the sector.

  • The report includes an in-depth market analysis using Porter’s 5 Forces model and Ansoff’s matrix. In addition, the impact of Covid-19 on the market is also described in the report.

  • The report also includes the industry regulatory scenario, which will help you make a well-informed decision. The report discusses the main regulatory bodies and the main rules and regulations imposed on this industry in various geographic areas.

  • The report also contains competitive analysis using the positioning quadrants, the analyst’s competitive positioning tool.

Market dynamics





Companies mentioned

  • VLCC


  • Unicharm

  • Amway India Enterprises

  • Kaya Skin Clinic

  • Lakme

  • Richfeel health and beauty

  • Unilever

  • Vaseline

  • Nivea

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