With at least 18.4 million people subscribing to Netflix in the UK, masses of Brits are tuning in to watch the world’s most popular TV shows every single day. While our eyes are glued to our screens during moments of escape, our decisions are influenced by what we are seeing.
From the language we use to the clothes we wear, we notice that the fictional world we watch on TV is mirrored in our daily life. Social media users are increasingly on the lookout for the fashion trends featured on popular TV shows like Euphoria on Sky and Netflix’s Bridgerton.
With searches like “Euphoria outfit inspo” up 929% over the past 12 months, it’s clear that the everyday clothing choices we make are inspired by the TV shows we watch.
Not only that, but the influence the small screen is having on fashion is helping apparel brands to grow. Popular sustainable fashion brand, Lucy & Yak, who just teamed up with Sex Education actress Tanya Reynolds, has seen her pieces feature on multiple TV shows and also noted how fashion trends draw inspiration from TV shows. on both social media and on the main streets.
Below we have compiled a list of some of the most influential shows and how they are influencing fashion.
Bridgerton recently returned to our screens for a long-awaited second season, bringing with it her elaborate 18th century inspired fashion. Featuring floral patterns, pastel colors, and of course plenty of corsets, the show made an impact on how people dress today, as seen across social media platforms.
The #BridgertonFashion hashtag attracted three million views on TikTok alone and, as the season progresses, we are expected to see more elaborate jewelry and hairstyles.
You can buy Bridgerton-themed clothing from ASOS, Amazon, Yoursclothing and more.
Recycling the vibrant fashion of the 1980s, this popular Netflix show offers a bold take on classic high school drama. The show offers such a range of styles that many viewers find it easy to discover a style that resonates with the characters’ wardrobes.
From bright colors to grunge, there’s a trend for everyone. The #SexEducationOutfits hashtag has an increasing number of 158.4K views on TikTok as fans continue to find outfit inspiration in the costumes department of the shows.
Sex Education is a great example of how TV can influence not just fashion styles, but an entire fashion brand. The show featured one of Lucy and Yak’s blue jumpsuits, as well as a flashy orange and yellow fleece, which caught the attention of Instagram commentators.
This led to Tanya Reynolds, who plays Lily Iglehart on the show, recently teaming up with Lucy and Yak on one of their new collections. She is seen with comedian Abi Clarke as she models her denim pinafore, twill jackets, famous dungarees and colorful fleece. Aimee Lou Wood, who plays Amy on the show, also recommended Lucy & Yak in an interview with Stylist, undoubtedly giving the brand even more exposure.
This show’s experimental styles and makeup trends have exploded into high-end fashion, with the hashtag #EuphoriaMakeUp garnering a staggering 1.9 billion views on TikTok.
Although it brings a resurgence for many styles of the 90s and 2000s, each character is given their own individual and very Sex Education-like look, and viewers are recreating the look of the characters they relate to the most. Fans of confident and unrepentant Maddie could opt for a matching bralette, while Kat fans could be seen sporting a darker and bolder look.
You can shop the Euphoria looks on PrettyLittleThing.
Emilia in Paris
Emily in Paris is extremely fashion-focused. It is the Parisian influence, caps and bold color contrasts have been reflected on social media and on the main streets.
Packed with reruns of the looks featured on the show, Emily in Paris had an undeniable influence on modern fashion trends and with the hashtag #EmilyInParisOutfits that attracted over 34 million views on TikTok, it underlines how much shoppers love the clothes.
Get an Emily in Paris look via LookFantastic and ASOS.