How COVID-19 affected the beauty of the bride

Julie Seidel had always believed that the weeks and months leading up to her wedding day would be filled with beauty treatments, facials, and make-up and hair tests. Then came the pandemic. “I was incredibly aware of COVID, so I didn’t want to risk going anywhere and taking off my mask,” says Seidel, who got married in Manhattan two weeks ago. This had a major impact on her pre-wedding prep: Seidel was less strict and a little more experimental when it came to hair and makeup. “I was less engaged than I thought. I didn’t rehearse with the hair or makeup because it got too complicated with Omicron, so I basically just winged it, “she says.” For my makeup, I searched for inspo on Instagram two days before the wedding and I sent to the make-up artist “.

Seidel’s marriage is one of approximately 2.5 million occurring this year, the highest number in 40 years. “Wedding celebrations have changed a lot since the pre-pandemic period,” says Salina Néou, a StyleSeat nail technique. You are right: vendors, hairdressers and make-up artists and clubs are in high demand; according to Joey Argeras, a stylist at Bumble and bumble, the dates of 2023 are starting to book. “I’ve noticed that with restrictions and regulations, many couples just want to get married and are willing to compromise on the details,” adds Néou. She also believes that “as brides-to-be are forced to settle for certain aspects of their big day now, many of them are going bolder than initially anticipated with their overall appearance.”

How exactly has the pandemic changed the beauty of marriage? Below, experts share what they have seen and done for their clients, as well as what they have stopped seeing.

Classic hairstyles

bridal model with a long braid

Photo: Atilano Garcia / Getty

bridal model with low bun

Photo: Countess Jemal / Getty

Argeras has noticed that more brides-to-be are looking for more made-up looks. “I see different variations of clean buns and brushed waves,” she says, adding that these styles are simpler, tighter, and more classic than what he saw before the pandemic. “After years of creating so many undone and natural looks, it’s exciting to see brides wanting a style.

The cool takes on traditional nail art

classic red nails

Photo: S. Alemdar / Getty

pink french hands

Photo: Matteo Valle / Getty

When it comes to nail art, Nadine Abramcyk, co-founder of Tenoverten, has noticed a return to basics, with a twist. “Although we always see brides opting for classic, understated nail looks, with everything that has happened in the world over the past couple of years, there is such a growing appetite for freedom and self-expression,” she says. “Nail design is a great way to tap into personal style or add a special touch to your bridal beauty look.” These nail art choices are reinterpretations of unique designs, such as a French manicure using metallic glazes or bold colors.

Néou also notes that she has seen less “traditional” bridal nails since the blockade was lifted. “They would still be ‘fit for marriage’,” she says, describing the trend. “But, for example, they have more bling, glitter or a pop of color.”

A skin-forward approach

bridal model with dewy skin

Photo: Stefania M. D’Alessandro / Getty

bridal model with light makeup

Photo: Countess Jemal / Getty

Skin care was already incredibly popular before the pandemic and now that people have spent more than enough time staring at a computer screen, interest in the category has grown significantly. Dewy skin was also spotted all over the runways during Fashion Month. For brides-to-be, this means many have taken a skin-first approach to their pre-wedding prep. “I was dealing with multiple outbursts [than usual] from wearing a mask, so I was super regimented with my skincare [routine]”Says Seidel.

Celebrity beautician Renée Rouleau also notes now that “people have begun to understand how important it is to look healthy. [skin] barrier “, they are looking for gentler products” that will strengthen and repair the skin’s moisturizing barrier, “resulting in smoother, plumper skin. The emphasis on skincare has influenced the look of wedding day makeup. More and more brides are asking for a light “no makeup” look that allows their skin to shine.

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