Have legacy fashion magazines lost their touch? – To rain

The ranks of long-standing colossal publications such as InStyle, She, Rowing, The New York TimesAnd Vanity Fair have a hard time connecting with the younger generation in the digital age. Satisfying two audiences with very different perspectives – one in print, one online – has proved difficult … even for this magazine. For American Rowingthe pack leader, the first turn came when Cardi B graced the cover, then the Gen Z icon Billie Eilish took the cover four times (once as a digital exclusive).

Finally, the British teenage heartthrob Harry Styles made history as the first gender-bending man to grace the cover of American Rowing. These covers looked awkward and desperate to catch the new wave. British fashion title Another man was the first to give Harry Styles covers years ago and always sold out quickly. Rowing noted.

Last month, Vanity Fair scrambled to put together a cover with Grimes taken by the legendary photographer, Steven Klein. Not many of these covers made sense … Indeed, Grimes had to go to twitter to set the record straight like the Vanity Fair the team has put together sensational snippets of a story about an artist that they basically don’t understand.

Have legacy fashion magazines lost their touch ?, Rain
Grimes performs in 2012 via Wikimedia Commons

These longstanding magazines now need talent more than talent needs them. The growing market share of social media platforms like TikTok, where you can often watch more in-depth reviews from fashion fanatics than expert critics, signals an overnight paradigm shift that the industry wasn’t ready for. This new environment has transformed the old guards pattern of creating narratives into reputed self-fulfilling prophecies that are no longer guaranteed.

Without a rudder, this group of publications is no longer capable of capturing what is interesting or providing compelling insight into the future. They are following trends, don’t make them happen. It’s no surprise when editorial teams can barely navigate TikTok, let alone a Discord server, And it is expected to deliver revolutionary hedging services. And just last week the news came that Condé Naste had syndicated.

The growing pains continue to become noticeable. Take Nicki Minaj’s recent self-assessment as to why she was never offered the cover of American Rowing (received some internal spreads). She said Just flustered:

You’d think hip-hop is the biggest and most influential genre in the world right now, you’d think the greatest female rapper of all time, who set so many trends, would be on the cover of American Rowingbut she didn’t … when Billie Eilish goes out and is trendy with her green hair, she immediately goes American Rowing. But when a black rapper who’s been on trend for 10 years does it, nobody says anything.

Nicki Minaj

As an entertainer with a broad appeal rooted in both rap and pop, Minaj’s lack of recognition has long confused her fans and the general public. Singer of “Anna Wintour”. Azaeila Banks had some insightful comments in a viral TikTok about the music industry’s behind-the-scenes battle over Nicki and Cardi B. Regardless of the facts involving this assessment, it certainly raises some valid questions. Where’s the Nicki cover? She doesn’t Rowing do you know this is what people wanted?

Have legacy fashion magazines lost their touch ?, Rain
Nicki Minaj at the VMAs in 2018 via Wikimedia Commons
Have legacy fashion magazines lost their touch ?, Rain
Photo credit: Rachpoot / Bauer-Griffin – Getty Images via Yahoo!

Recently, the Uncut gems actor, Giulia VolpeShe came to prominence as Kanye West’s girlfriend shortly after breaking up with Rowing cover star, Kim Kardashian. The media followed Fox at Paris Fashion Week, constantly noting the similarities of her style to Kim’s. One Rowing the reporter casually called her style “do-it-yourself dresses.” [that] messing around social media “before ironically adding her cut of a men’s tank top into a suit was her” most ostentatious home ensemble yet. “All this before dismissing her makeup as mere” topics of conversation on both Instagram. than on Twitter “, when in fact they are vital conversations on beauty standards.

On Sunday evening, Julia appeared by Vanity Fair Oscar after the party. The irony was palpable. She was persecuted by Vanity Fair her own entertainment reporters trying to troll her, but the joke was on them. Julia owned the night.

Julia Fox is breaking boundaries with her edgy and unrepentant style. Her makeup and her fashion style resonate with the younger generation who value individuality. The traditional model of aspiring to impossible standards of beauty have been supplanted by individual expression and authenticity. Can the fashion press keep up?

Have legacy fashion magazines lost their touch ?, Rain
Giulia Volpe wearing a leather dress of He Copenhagen and human hair bag of Charlie Mindu. Photo credit: Getty Images

From snakeskin to tulle, Rihanna’s pregnancy style could have been on the cover of any major magazine. Unfortunately, this moment has received anemic responses from a handful of reporters a Rowing, WWDAnd Harper’s Bazaar. The Unrepentant singer “is igniting the style of pregnancy. She is not hiding. He is not accommodating. It’s more of an effusive energy … an unabashed, abundant beauty, “said Michelle Ruiz a Rowing.

Have legacy fashion magazines lost their touch ?, Rain
Rihanna wears Acne Studios

Fashion is evolution. Change is knocking on the door of the highest ranks of seasoned fashion publishers. Will these legacy publications be able to change their perspective quickly enough before the door is broken down?

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