Hair extensions, liquid blush and more dominate the latest beauty research: Spate

As the world continues to emerge from the Covid-19 pandemic and restrictions on masks have eased, consumers are currently eager to get rosy cheeks, voluminous hair and pheromone perfumes, a fragrance set to emit attractive vibes this summer. according to beauty trend tracker Spit.

Liquid blush

The rosy cheeks obtained with liquid blush are currently experiencing positive growth in research. According to Spate, there are on average 14,100 searches each month in the United States for liquid blush, which is an average volume compared to other blusher searches. It grew 35.7% in searches from last year with high competition and eight market leaders. The best brands by volume are Nars, Physician’s Formula and Milani Cosmetics.

Blush products are driving the largest increase in searches within the face makeup category (up to approximately 90,000 searches) and liquid blush is an innovative format that offers a multitude of benefits. Easy to apply, the liquid blush is multipurpose for both lips and cheeks and is richly pigmented to leave a transparent color that blends perfectly with the skin. Related searches include terms such as: cheek, lip, best, pharmacy, dewy, glowing, sample, and review. The most sought after colors alongside this trend include nude, pink and rose gold.

Similar to skin care trends, consumers continue to search for the look of glowing, glowing skin from the inside out, as researches for “dew” and “glow” along with this trend show. Color brands should take note of the ongoing skinification of the makeup category and consider ways to incorporate skin care benefits into other growing products like foundation, which is seeing an increase of 27,400 searches. Brands may also consider applying liquid formats to other products such as eyeshadow and brow products to deliver a similar look with a lasting effect.

Fuller Manes

Thick hair is the name of the hair game in beauty right now and consumers are looking for hair extensions to give them a more voluminous look.

On average, there are 1.2 million searches each month in the United States for hair extensions, which Spate says are “very high volume” compared to other searches for hair styling products. It grew 25.7% in searches over last year with very high competition. There are 20 market leaders, led in volume by Bellami, Boho Locs and Zala.

Hair has always played an important role in both culture and mythology. Hair extension growth may have been inevitable, especially after the stress of the past couple of years when hair loss became a growing concern. Hair extensions can also change your hairstyle from short to long and provide instant fullness and volume.

Related searches include terms such as: near me, tape, best, curly, salon, how to, short hair, and permanent. Consumers looking for “near me” and “salon” indicate an interest in having their hair extensions installed professionally, but related research on “how to” also shows that consumers want a do-it-yourself option at home. Search queries reveal that consumers are interested in installing a wide variety of extensions and sizes, from hair tinsel to braid extensions, clip-in to tape-in, and have curly and short hair in mind when looking for. hair extensions. Brands should consider this wide range of hair types and needs and consider how they can streamline the setup process for consumers who may not have access to salon services. Brands should also talk about different DIY skill levels when promoting auto-install formats. One size doesn’t fit all when it comes to hair.

Scent of pheromones

The smell can be incredibly powerful. The olfactory system is located in the same part of our brain that affects emotions, memory and creativity and can therefore be used to trigger intense feelings and memories. The pheromone perfume hopes to tap into olfactory power by using fragrances that mimic pheromones, such as musk for example, to attract those of the opposite sex. While it is unclear whether humans are able to detect pheromones, research on pheromone perfumes indicates that consumers are ready to socialize after two years of social distancing and seeking greater benefits from their fragrance products.

According to Spate, there are an average of 22,300 searches each month in the United States for pheromone perfumes, which is an average volume compared to other searches for perfumery products. It grew 27.4% in searches over last year with low competition and a market leader: Marilyn Miglin. However, the Pheromone brand fragrance Eau De Parfum does not claim to contain notes that mimic pheromones like other pheromone-focused fragrances might.

Related searches include terms such as: women, men, designer, unisex, work, review, and musk. In terms of volume, “women” are sought out more alongside this trend than men, but unisex research reveals that consumers are interested in a non-gender pheromone perfume. “Job” and “review” searches indicate that consumer confidence and knowledge of this variety of fragrances is still in its infancy, giving brands the opportunity to establish themselves amidst low competition and take the trend to the next stages . Brands may also consider extending the use of pheromones to adjacent product categories such as scented lotions, bubble baths, sprays, and even deodorants.

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