Gulf Cooperation Council color cosmetics industry will reach $ 2,314.5 million by 2030, says P&S Intelligence

NEW YORK, March 14, 2022 / PRNewswire / – According to the market research study published by P&S Intelligence, the GCC Color Cosmetics Market size, which was estimated at $ 1,277.2 million in 2021 it should increase to $ 2,314.5 million by 2030, at a CAGR of 6.8%. Among all the countries of the Gulf Cooperation Council, Saudi Arabia testifies to the higher sales of such products due to its large population and increasing number of women in the workforce. In addition, disposable income in the kingdom has increased $ 617,848.7 million in 2016 to $ 658,493.5 million in 2017.

Likewise, the UAE is a key user of these products due to its position as a major financial and tourist center of the Middle East. As a result, it enjoys a high culture, which guides people’s consciousness of their appearance. This is why personal care companies are pouring huge sums into marketing their products in the country, often through social media influencers. The UAE has over 1,000 such entities that review and promote cosmetics and other related products on the internet.

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Key Findings of the GCC Color Cosmetics Market Report

  • However, as chemicals laden with chemicals are harmful to the skin in the long run, the demand for those made with organic ingredients is increasing in member countries.
  • Among all the products, those used for face makeup are the most popular in the GCC countries. With men and women increasingly engaged in social obligations, they are doing more than ever to improve their facial appearance.
  • So far, products specifically aimed at women have dominated the GCC color cosmetics market. This is because compared to men, women are more aware of their appearance, especially since many of them have entered the world of work now.
  • For example, compared to 11.5% in 2010, 16.7% of the employed in the UAE in 2017 were women, according to the World Bank. In addition to making them look-conscious, this is leading to an increase in their spending power, thus driving cosmetics sales.
  • Furthermore, the growing use of Instagram, Facebook, YouTube, Twitter and Pinterest and the increase in views on personal beauty blogs are offering market participants more ways to promote their products.
  • This is also one of the main reasons why the sales of cosmetic products in the region will increase faster through online channels in the coming years.

In turn, the advanced e-commerce industry is helping to lead the GCC color cosmetics market in the post-COVID-19 period. During the lockdown, there was a major shift from offline shopping to online shopping for nearly all types of merchandise. With people now more aware than before of the benefits of online shopping, such as the flexibility to compare products from different brands and take advantage of discounts, cosmetics sales via e-commerce platforms are booming.

Browse the detailed report on the GCC Color Cosmetics market analysis and growth forecast to 2030

Hence, major players in the GCC color cosmetics market, including L’Oréal SA, Unilever Group, Beiersdorf AG, The Procter & Gamble Company, Shiseido Co. Ltd., The Estée Lauder Companies Inc., LVMH Moët Hennessy-Louis Vuitton SE, Avon Products Inc., Oriflame Holding AG, Coty Inc., Guerlain SA, Revlon Inc. and MAC Cosmetics are investing in better digital marketing technologies. For example, Coty Inc. has added AR and VR tools to its online marketing ecosystem September 2021Meanwhile October 2020L’Oréal group has collaborated with Sprinklr, a CXM platform integrated in artificial intelligence.

Analysis of the segmentation of the GCC Color Cosmetics market

Product type

  • Luxury products
  • Mass products

Product

  • Nail products
  • Lip products
  • Eye makeup products
  • Face makeup products
  • Hair coloring products
  • Special effects products

Packaging

Consumer group

Distribution channel

  • Food / department stores
  • Supermarkets / Hypermarkets
  • Multi-brand retail stores
  • on line

Country analysis

  • UAE market
  • Saudi Arabian market
  • Qatar market
  • Kuwait market
  • Bahrain market
  • Oman market

Browse other related reports

Color cosmetics market a Saudi ArabiaThe western region is expected to account for the largest share in Saudi Arabia’s color cosmetics market in the coming years.

Colorful cosmetics market in the United Arab EmiratesDubai held the largest share in the UAE color cosmetics market in 2020 due to the increase in per capita spending on cosmetic products, the increase in the availability of cosmetics on online channels and the growth of the female workforce in the city.

Information on P&S Intelligence

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