Goodwill New York New Jersey (NYNJ) returns in person with its “Evening of Treasures” philanthropic gala this Earth month.
The event will be hosted by model Paulina Porizkova at Hudson Yards on April 28th. Industry experts such as Amber Valletta, CFDA CEO Steven Kolb and designer Yeohlee Teng are among the members of the host committee. Dao-Yi Chow (Public School), Tommy Hilfiger, Maxwell Osborne (Public School, An Only Child) and Gigi Burris Millinery are among the participating designers.
During the festivities, Goodwill will be auctioning off four one-of-a-kind recycled designer pieces, celebrating sustainability with a recycled fashion show and cocktail party. The auction will benefit from Goodwill’s services as part of its annual event. Amazon and Tapestry are among the sponsoring brands.
The fundraising took place virtually during the pandemic and last year Fern Mallis was the host and designers Greg Lauren, Tracy Reese and Yeohlee Teng contributed with recycled projects.
Because Goodwill is a network of regional outlets and nonprofits, other stores like Goodwill from central and northern Arizona are opting for consumer-driven recycled fashion campaigns. One such campaign dubbed #AreYouWearingGoodwill aims to convince shoppers to convert a dress every week, into “salvaged” or used pieces. The effort is part of Earth Month’s larger efforts to divert unnecessary waste from landfills.
In general, the nonprofit organization hopes to gain more market share.
Earlier this month, Goodwill expanded its ShopGoodwill.com website to its first mobile app, bringing millions of Goodwill treasures straight into the hands of thrifty thrifts from the organization’s 130 regions across the country. In 2021, the website alone experienced a 42% sales growth compared to 2020, reaching $ 224.3 million.
Nicole Suydam, president and chief executive officer of Goodwill of Orange County (the region that owns and operates ShopGoodwill.com), said, “The launch of our mobile app is truly the beginning of future innovation for ShopGoodwill.com. We see the app as the foundation for great opportunities to combine physical thrift with shopping on the go, all driven by our desire to further the Goodwill mission and serve more people on their journey to find meaningful work.
The same spirit of resale is filtering through social media.
According to retailer Poshmark’s March trend data, vintage is becoming synonymous with style and sustainability. Compared to March 2020, sales demand for “sustainable” brands (including Doen, Girlfriend Collective and Pact) on Poshmark increased by 73%. There has been a 127% increase in “vintage” listings on the platform over the past two years, as well as sales of vintage items have increased 85% on the platform.
Meanwhile, TikTok has collected 2 billion views for sustainable fashion to date. Behaviors like #thrifting (3.7 billion views) and #upcycle (2 billion views) trends also impact users.
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Goodwill appears to be the next $ 1 billion resale site