Fashion Production Association to launch its second annual lookbook

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Inspired by the periodic table, The Fashion Production Association will launch its 2022 “Elemental” lookbook on April 21st. Credit: Courtesy of Max Torres

Inspired by the periodic table, the Fashion Production Association will launch its 2022 “Elemental” lookbook on April 21st.

The association typically hosts an annual fashion show of models created by Ohio State students, said Anna Johnson, a fourth year in marketing and president of the organization. However, due to the pandemic, the direction of the program shifted from fashion shows to online lookbooks, and Johnson said she appreciated the change more than she initially thought.

“This year we still had some uncertainties due to COVID, so our lookbook will be published again on our website,” he said. “It’s great to see how this benefits us – lookbooks provide us with professional photos and videos to keep for years to come.”

Ella Kalis, a second year of biology and laboratory president for the association, said she recently finished her projects in preparation for photo and video shooting.

“The process of designing, creating and manufacturing the garments started at the beginning of the academic year,” he said. “The lookbook will be a mix of photographic and video content; is a collection of slow motion videos, swatches, sketches and other project photos.

Each year, the organization selects a different theme for projects. Spencer Wainfor, a fifth year of fashion and retail and marketing studies and current co-design director for the association, said he came up with the theme for this year’s lookbook.

“I was the one who came up with the idea of ​​a theme centered around the elements of the periodic table,” he said. “I liked the idea of ​​finding symbolism in the way the elements take shape and act with each other.”

The lookbook will consist of about 50 designs from 30 designers, with 14 periodic elements represented, Johnson said.

“Inspiration for design varies greatly from designer to designer,” said Johnson. “I’ve seen designers find inspiration in social movements, color, current trends and even other designers in the industry.”

Kay Kuhon, a third year of fashion and retail studies and director of co-design and international affairs for the organization, said she drew much of her inspiration from other fashion shows.

“The element my group selected was phosphorus, but our main inspiration was psychedelics,” he said. “We were heavily inspired by crochet and patchwork in the Louis Vuitton spring 2020 show.”

Although some designers found inspiration in external factors, other designers such as Johnson said they found inspiration in the story of the chosen element.

“I decided to go for francium, which was the only element founded solely by a woman,” Johnson said. “I drew a lot of inspiration from feminine silhouettes, feminine shapes and exaggerated femininity”.

At the end of the school year, Kuhon and Wainfor said they encourage students to join the organization in the fall, regardless of their fashion and design background.

“We walk you through every step required to create and produce designs,” said Wainfor.

Johnson said the website will include an interactive periodic table that will allow viewers to click on each element to see the corresponding designs when “Elemental” launches on April 21. the organization’s website.

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