Fashion Forward: Malcoms Blessed Boutique Benefits From Showcase After Starting Online | Local news

From CASSIE BROWN, Special for the Hub

KEARNEY – Kearney’s Central Avenue is littered with successful small businesses and Simply Blessed Boutique is one of them.

A family-owned business, the boutique joined downtown Kearney last fall at 2207 Central Ave. The store is run by Emily Malcom and her mother and sister, Michele and Mia Malcom, as co-owners .







Simply blessed sign

Originally an online-only retailer, Simply Blessed Boutique recently took its operations to downtown Kearney.


Cassie Brown, special for the Hub


“I love the Kearney community, everyone is so supportive,” said Emily Malcom. “I love being down here and I love being able to meet my clients.”

Originally from Minden, Malcom comes from a family of entrepreneurs. She said her parents helped inspire her to go her own business. She conceived the idea of ​​opening a clothing boutique in 2018 as a way to unite her interests in both fashion and marketing.

Supported by her family, Malcom launched Simply Blessed Boutique in Spring 2019 as an online-only store. The boutique gained early success with exposure through “The Bachelor” contestant Michelle Young.

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Simply blessed boutique

Simply Blessed Boutique offers clothing options for multiple occasions with a touch of country style.


Cassie Brown, special for the Hub


From that summer until the first showcase opened in the fall of 2021, the Malcoms were busy hosting craft shows throughout Nebraska almost every weekend. For each “pop-up,” they assembled and disassembled the entire boutique for just a day or two at a time.

The 24-year-old businessman graduated in economics from the University of Nebraska-Lincoln and happily accepted the challenge of the ever-changing world of fashion and marketing.







Simply blessed display

Malcolm said she likes to apply her sense of style to her business and choose which items to bring.


Cassie Brown, special for the Hub


Having initially only sold online, Malcom took advantage of having a storefront.

“Now [customers] i can get into kearney and i can name them and start building relationships.

Simply Blessed Boutique has already sold nationwide, but Malcom has even bigger goals.

“The main focus right now is to grow online, then build our social media and ultimately expand and be able to compete with the big online retailers,” said Malcom. “This is my dream and hopefully one day build my own distribution center and focus only on online [retail]. “







Simply blessed clothing

Malcom opened the boutique as a way to combine his business and fashion interests.


Cassie Brown, special for the Hub


Malcolm also said he may eventually plan to open more storefronts across Nebraska as part of that expansion.

Mia Malcolm has been particularly instrumental in helping the expansion to social media, including jumping on the trend to use TikTok for commercial purposes.

Until he takes the business to the next level, Malcolm will continue to commute from Minden to Kearney Monday through Saturday to welcome customers to Simply Blessed Boutique.

“To make me feel fulfilled in my business, I enjoy meeting people, connecting and serving directly with you,” said Malcolm. “I just want to make you feel better when you leave the shop.”

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