Through the lens of a vertical iPhone, the models walked the catwalk at Fashion Community Week. With poor reception, viewers may miss the intimacy of the show; at worst, models can blur into pixelated blobs.
Fashion Community Week, San Francisco’s analogue to New York Fashion Week, showcased a diverse selection of emerging designers and brands. The hybrid event also featured a fashion technology conference along with a virtual “New Experience” fashion show.
Behind a techno rhythm, the “New Experience” began with the designs of Emilie Marcelle. Marcelle’s looks featured modest hems and a neutral palette. The forefather of the lookbook featured a high-necked white dress in textured silk with thigh slits enclosed by a long beige belt. A pet dress also stunned among others: the silk petticoat with horizontal mesh cuts and an asymmetrical hem proved to be heavenly.
After Marcelle, Muriels served business casual at a San Francisco-based tech company. Her looks featured cable knit sweaters to cover bold printed skirts. Crafty knitting was evident, each sweater felt softer than the last. Moving from Marcelle’s lookbook to Muriels, the diversification of the chosen brands was noteworthy: no design between brands looked the same.
Kudsedia was next, elevating the lookbook to come out with a more sophisticated style. Cut and textured minidresses and two-piece sets have marked Kudsedia as the youngest and most fun.
With a slower pace change, the Dokke brand showed its lookbook behind a funky beat and softer voice. Dokke put a modern twist on mature brands like Ann Taylor and Talbots. The KTR collection followed, with vibrant neon dresses and sundresses. KTR Collection closed the 11-minute stream, dazzling viewers with its youthful cutouts who nevertheless managed to present refined and sophisticated tailoring.
While “support” for brands can often refer to social media promotion or event awareness, Fashion Community Week puts what it preaches into practice. The non-profit organization offers semiannual platforms to support the fashion, beauty and technology sectors. Eager viewers who attended the virtual fashion show also had the opportunity to purchase their favorite pieces on the organization’s website.
For smaller designers, a large platform like Fashion Community Week can address a change of pace, and monetary support goes even further. With this promise, Fashion Community Week’s diligent effort for brand visibility and awareness is admirable.
The other hybrid event, Fashion Tech Conference, invited speakers from around the world who represented five companies interested in fashion technology. Despite its specific and possibly boring reach, the 45-minute stream touched on compelling topics. Time passed quickly as viewers glimpsed the future of fashion technology, such as the role of artificial intelligence. There was also, of course, peace of mind in knowing that companies are working to solve pervasive problems in the industry in an effort to promote sustainability.
In addition to Bold Metrics, the livestream hosted speakers from Heuritech, Yoona.ai, Wearable X and Atelier n. 9. As each speaker answered questions, it became apparent that technology is playing an essential role in transforming the fashion industry to be more diverse, accessible and sustainable.
Fashion Community Week’s commitment to raising awareness of emerging designers and brands has shone through its hybrid events. Virtual fashion shows, undoubtedly, require adequate technology and Fashion Community Week’s attempt to organize a virtual fashion show is at its best. While there’s no Givenchy and it’s not Paris Fashion Week, Fashion Community Week has radiated the same passion for fashion with a homegrown charm.
Kaitlin Clapinski is involved in fashion. Contact her at [email protected].