SAN ANTONIO, TX – Two-time Latin GRAMMY winner Elida Reina shared more details on his neighbor Elida Festher cosmetics brand Colores, new music and more in an exclusive interview with Tejano nation before her Juke Box Tower performance a Smoke BBQ + SkyBar in San Antonio, Texas, Thursday night.
The “Duele” singer spoke on a wide and diverse range of topics, including her views on social media, the early difficulties she faced in her career, and plans for her successful Tequilera makeup line.
Reyna, who moved back to the Rio Grande Valley after a short time living in San Antonio, said she loves Alamo City, but her home and heart are in the Valley.
This love for her hometown served as the impetus for the upcoming Elida Fest, which will be held on July 30 at the Rio Grande Valley Livestock Show Fairgrounds in Mercedes, Texas. Reyna hasn’t revealed the lineup, which is already confirmed (although she has made a suggestion), but she has promised the announcement would be imminent.
“The reason I want to do it is because I want to give back to my community, not just Mercedes, but RGV as well, and really give back to the music industry,” Reyna said. “Our goal is to get a $ 10,000 scholarship so that we can give back to the younger generation. And actually what my goal is to do is buy instruments for the kids who want to continue and who want to pursue a career in the music industry. “
Reyna remembers her time as a young aspiring artist and now, with her success, she wants to help future generations keep Tejano music thriving.
“That’s how I started,” he said. “I was very, very young when I got the inspiration to perform … Now, we want to be able to pay it back.”
Looking back at the start of her career, Reyna struggled to find mentors.
“In the beginning, no one wanted to help me,” he said. “Basically I had to start over. Ultimately, your talent and drive are what will get you where you need to go. “
Reyna mentioned that emerging artists have to “work hard” to make it in the industry and made it clear what she meant by those words.
“A lot of people misread what hard work is,” he said. “I mean, good music, looking your best, playing your best. You know there are many people out there who are willing to help you. It is not necessary to have a record label. “
Reyna discussed how the rise of social media has been a boon and a useful tool for growing artists, but advised to always keep a positive attitude.
“Put the positivity out there in the universe and it will come back to you,” Reyna said. “I believe in it a lot because that’s what happened to me.”
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