OAKLAND, California – (COMMERCIAL LINE) – elf Cosmetics (NYSE: ELF) announces that official makeup artists and skincare experts have signed up to work with The Future X, a one-of-a-kind pop group unearthed on TikTok by internationally acclaimed producer Simon Fuller. Reaching over 12 billion views, elf Cosmetics’ #elfitup hashtag challenge on TikTok had fans eager to know who would be chosen to live the career of their dreams.
Emerging artists were invited to upload videos showing their most inspiring makeup using the #elfitup hashtag with the brand’s new original song created for the challenge. With rumors on the way, three insanely talented makeup artists and a skincare expert have been chosen.
Bringing their creativity and boundless passion for beauty, #elfitup’s makeup artists and skincare winners are Morgan Tanner, Caleb Harris, Aditi Harish, and Markphong Tram. The elf team and makeup artist Morgan Tanner have joined forces at the Malibu home in Malibu, California, where the seven members of The Future X all live together for a full immersion in the brand. Elf Global Makeup Artist Anna Bynum explained how the goal was to create looks that “reflected every member of The Future X’s personality, enveloped their individuality and enhanced their optimism.”
“What we are building together with The Future X, Simon Fuller and the TikTok team is unlimited,” exclaimed Kory Marchisotto, Chief Marketing Officer, elf Beauty. “We are opening hearts, minds and doors for the next generation of creators. This collaboration represents the magic we can create at the intersection of beauty, music and entertainment. ”
“Everyone loves music, it connects us all. The Future X embodies this spirit. The group was discovered on TikTok just as the elf is discovering the next generation of makeup artists after their incredible hashtag challenge numbers, “added Simon Fuller.” The opportunity to succeed with an extraordinary young talent is an idea. powerful. Together with elf we celebrate the music, dance and beauty industry by breaking down barriers and putting creativity in the hands of the individual. ”
Inside the Malibu House, elf has created an “elfing amazing” room, where The Future X collective is inspired by “elf it up” every day, as well as preparing content, appearances, videos and photo shoots. Customized by multimedia installation artist and seasoned expert Veronica Gessa, aka Mokibaby, the room contains a jaw-dropping range of elf makeup and skincare products in a vibrant yet welcoming art space that bursts with texture, light and color: it’s a place to be encouraged to express yourself and feel your best
The looks created for The Future X, by makeup artist #elfitup Morgan, are nothing short of pure inspiration. To capture the energy of the stage performances, the looks were inspired by bright neon colors, bold streaks of red and pink, and an abundance of metallics and glitter, all while remaining authentic to every member of The Future X character. The latest beauty trends such as strong eyeliner, full brows, pops of color on the eyes and monochromatic looks have also been incorporated. To recreate the looks of The Future X, go to elfcosmetics.com and explore elf’s best OG products such as: Award Winning Glitter Liquid Eyeshadow, Metallic Liquid Eyeshadow, 18 Hit Wonders Eyeshadow Palettes, Face and Body Gems, Proof Eyeliner Pen H20, Big Mood Mascara, SRSLY Satin Lipstick and Liquid Matte Lipstick.
The other #elfitup winners – Aditi, Caleb and Markphong – will each join The Future X and work with the group and the elf to elevate key creative projects with their unique talents in makeup and skincare. They will be involved in creating looks for specific events such as: performances, music videos and photo shoots, showcasing the talent of the TikTok platform in the real world of a pop group.
THE FUTURE X
The collective’s seven members include singers Angie Green, Luke Brown and Maci Wood plus dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas, who now live and work together in their Malibu complex. After spending the last two months in the recording studio and preparing for their first live performances, Future X have just gone on tour. Hear a teaser for their upcoming debut single in this video here.
The Future X will be live today on elf’s Twitch channel @elfYou. Tune in to find out how The Future X prepares for a concert by using Elf products to perfect their scenic look. The stream will air from 9:30 am to 10:30 am PST.
Fans can enjoy watching every step of the group’s creative and personal journey by visiting The Future X hub on TikTok here and following @thefuturexofficial. On March 19th, fans can watch The Future X perform “This Kind of Love” live in Brazil “on elf @elfyeah’s TikTok channel.
MORE ABOUT THE #ELFITUP WINNERS
Morgan Tanner: Originally from England, Morgan grew up in Dubai and recently moved to San Diego. “I saw my mother wearing makeup when I was little and I always played with her products,” he says. “I am committed to keeping my job fun, creative and honest and making authentic connections with my followers.”
Caleb Harris: From Philadelphia has been perfecting his art for the past four years and calling his victory a dream come true. “I can’t believe this is happening,” he says, “and I’m so honored to be a part of this team!”
Aditi Harish: A self-taught makeup enthusiast from San Francisco says she’s always thinking about the next video to post on TikTok. “I’ve been on social media for as long as I can remember,” she says, “from making music videos on YouTube to creating a portrait photography business via Instagram to creating my own channels to post the content I love. ! ”
Markphon Tram: The skin care winner is based in New York City and has worked on a wide variety of photo and video shoots for clients and celebrities. “I believe that simplicity and elegance are the defining factors of true beauty,” he says. “I love exploring new techniques and playing with all kinds of textures and colors.”
About elf cosmetics:
Since 2004, elf Cosmetics has made the best of beauty accessible to all eyes, lips and face. We manufacture high-quality, prestige-inspired cosmetics and skincare products at extraordinary value and pride ourselves on being 100% vegan and cruelty-free. As one of the first online beauty brands, elf continues to attract a highly engaged audience and set benchmarks with new digital platforms. Our brand is widely available at major retailers such as Target, Walmart and Ulta Beauty and has a growing international presence. Find out more by visiting www.elfcosmetics.com