WDIV wants his on-air talent to take a quantum leap when it comes to fashion and image.
Local 4 Style Editor Jon Jordan, make-up artist and wardrobe consultant, sent a reminder to the staff inviting them to schedule an individual “image consultation session”. The note was posted on the FTVLive website and its authenticity was confirmed Sunday for Deadline Detroit by three people.
“During the session I will present our Guide to Images to make this clear and easy to understand and provide you with inspiration, creative formulas, wardrobe planning and retail contacts to facilitate your needs,” says the memo.
The session will include the review of “all wardrobe and accessories on the air – makeup and hair products included. It will take a minimum of two hours, which will be counted as part of your working day schedule”.
As part of the session, workers have the option of bringing their clothes and accessories to the studio air, or a review can be conducted at home “if you think it would be easier to do”.
“I think they’re right to be unhappy that a lot of their people don’t dress appropriately,” an industry insider familiar with the memo told Deadline Detroit. “Sleeveless dresses in winter, dress combinations that don’t match. They have to be a little more skilled (regarding wording in the memo). Jon Jordan, who is their local consultant, is very good and will be of great help. the station for wanting their people to look more professional.
“Huel Perkins who just retired from WJBK FOX 2 has always been a great dresser; Devin Scillian is a great dresser. Carmen Harlan dressed well in her day as did Diana Lewis. Glenda Lewis at WXYZ always dresses elegantly and comfortably. professional. A little common sense has to come into play. I recommend broadcasting stations and groups who invest time and money in appearance consultants. “
The station hopes to finish all counseling sessions by May 20, the statement said.
“Image consultations are a priority for all stakeholders,” the statement said. “They require commitment and compliance. The result will be the start of an ongoing creative collaboration that elevates our brand and the credibility of our talent, engaging and inspiring our viewers, readers and followers.”
News director Kimberly Voet did not respond on Sunday for comment to an email via Linkedin. Jordan did not respond to a company email for comment.
Jordan’s bio says he has worked for WDIV for more than 30 years. It goes on:
If you are a fashion fan you should be a Jon fan. Jon’s mission is to make style an integral part of everyone’s life, thus making the world a more beautiful place to live! You can see his reports on Local 4 Style regularly during Local 4 News ….
Jon spent nearly two decades as a makeup artist and wardrobe consultant for print, TV and film. His famous clients have included President Bill Clinton, Cindy Crawford, Sarah, the Duchess of York, Tom Brokaw and Spike Lee.