The photos of the cosmetic products must convey the benefits, the idea and the ingredients through its images for a successful sale. EtherArts follows these simple concepts.
– Aarti Rane
ATLANTA, GA, USA, April 2, 2022 /EINPresswire.com/ – As the eCommerce industry is poised to hit US $ 7.4 trillion by 2025, opportunities for entrepreneurs to start selling online are abundant . The success of any eCommerce business, however, depends on how effectively they present the products. Since 75% of shoppers make their final purchase decision based on product photos, it is important to capture professional product images. “Product photography for e-commerce is more than just the appeal of a high-end product, product images are also the most used content for audience engagement on social media channels,” explains Aarti of EtherArts Product Photography. This is more important for lifestyle products as people want to have a clear idea of how they will use them or what it will look like on them.
The EtherArts, an Atlanta-based photography studio offering a low-cost cosmetic photography service, is creating a shift in the industry. The studio shares some information on product photography for high quality images. The study points out that if you have a requirement for cosmetic product photography, you should know what it takes to create eye-catching images.
Emphasize the details:
Since most cosmetic products are hand-sized items, it is important to capture the closest details of the product. “Customers are always interested in checking items in real life before making a purchase decision, but with online shopping they have to rely on the details captured within an image,” says Aarti. This leaves room for customers to become critical of your e-commerce business if you don’t have high-quality product images. The Cosmetic Photography Service in Atlanta offers low-cost real product photography without rendering.
Probably the most important aspect of eCommerce product photography is the lighting. While natural lighting is wonderful, studio lighting is also important. Ring lights are ideal when taking photos of makeup or skincare products with a model in the frame. Since these lights produce a soft, even lighting effect, it minimizes harsh shadows and blemishes.
For product photography, it is always advisable to use cooler temperature lights. “Any expert product photography service in Atlanta will know how to use artificial or natural lighting to create impressionable prints,” says Aarti, owner and veteran product photographer.
“In our studio, we use more lights to have more control over the shooting. For products that are too small we use a light curtain for greater clarity, “he adds.
Focus on maximizing angles and perspective:
It is incredibly difficult to sell makeup products with the usual photographs. Because shoppers are naturally more attracted to exceptional perspectives, it is now possible to create an immersive experience with 360-degree photography. EtherArts Product Photography & Graphics offers 360-degree lifestyle product photography services in high demand from stores like Amazon and Walmart. It is important to explore beyond the basic frames. You need to create more perspective by changing angles and moving around. You will sell a lot if you can catch something impressive. This idea of various angles and perspectives plays a vital role in creating Amazon photography product listings. Our Amazon USA photo studio is equipped with experienced photographers who can create effective product lists.
Choose the right wallpaper:
Background is one of the most important aspects of cosmetic products. Aarti explains: “We start with understanding the product concept and customer expectations of the product. We also ask customers about their perception of the product. This gives us creative leverage as we can arouse the deep level of emotion by choosing the right backgrounds. “For example, if the product is to be presented as cheerful, a bright color contrast is ideal for the background, otherwise a white background. it is suitable for most products.If a product is monochromatic with bright colors or a black background is best.
Experiment with props:
It is not uncommon to use props in eCommerce product photography. However, it is important to make sure that the props used do not distract attention from the main subject, which is the product.
Many times, photographers use props just to occupy the frame around the product, but such shots present a fuzzy image. The props chosen to be included with the product in the frame should heighten its appeal. If you’re taking photos for use on eCommerce sites, avoid using props. They are best suited for social media, banners, and ads.
Photography and graphics of the EtherArts product
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