Celebrity Paris Jackson has been named the face of KVD Beauty with the first ever beauty partnership

Established actress and model, Paris Jackson has graced the cover of numerous national and international fashion magazines, testifying to its worldwide recognition. Daughter of a prodigal pop sensation, Jackson is herself an up and coming musician, who has taken the industry by storm with her beautiful moody and vocal songs. Now with her first beauty role as KVD Beauty’s latest brand ambassador, Jackson is spreading her wings with a whole new and exciting venture.

“As an artist, I was immediately drawn to KVD Beauty for their commitment to art and personal expression, both of which are huge parts of my personal identity,” said Jackson. “I also appreciate the way the brand combines tattoos and cosmetics in such a beautiful way. Along with the fact that they are 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I can’t wait to see it all. the exciting things to come. “

“Paris exemplifies a lot of what KVD Beauty stands for: kindness, discovery and individuality, just to name a few,” he said. Tara Loftis, KVD Beauty Global Vice President of Marketing and PR. “As graceful as she is beautiful, we are so excited to partner with a woman as inspiring and powerful as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a huge success and there is no one with whom. I would rather work with Paris than with Paris for this exciting journey. “

To bring this much-anticipated launch to life, Jackson’s artistry for the campaign shoot was led by KVD Beauty’s Global Veritas Artistry Ambassador. Anthony Nguyen (@anthonyhnguyenmakeup), famous makeup artist known for her endless creativity and stunning looks. Inspired by the bold, graphic looks you can create with pencil, the campaign was shot by the celebrated photographer Tyrell Hampton and designed by Danyul Brown.

The new Tattoo Pencil Liner is a long-wearing gel eyeliner featuring a high impact pigment with a bold matte finish and glides on easily so you can line up, blend or give a graphic touch to your look. This versatile pencil is waterproof, transfer resistant and fade resistant to be worn all day on the eyelid or on the waterline.

Tattoo Pencil Liner was inspired by the two foundations of tattoo art: LINING, to create bold lines easily + SHADING, to make you blend quickly. The formula sets quickly and freezes throughout the day; simply apply on one eye at a time so you can set it and forget it.

Launched in 10 matte shades ranging from essential kits like TROOPER BLACK + cobalt brown + high impact purple, this collection gives you the tools to get artistic with your looks. The shades were inspired by and named after historic pigments including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoky gray), Green verdict (deep emerald), Violet Hematite (antique purple), Diox Purple (bold amethyst), Madder Red (rust red), Azurite Blue (vibrant cobalt), Blue Ashes (intense sapphire) and the iconic Trooper Black (ultra-black) of the brand.

Tips for professionals:

  • LINE: Slide the pencil along the lash line and / or the waterline. For a softer look, use a small, dense brush or your finger to gently blend the line.
  • LIQUID SMOKE: Create a wing with Tattoo Liner in TROOPER BLACK on the upper lashline, then use a tinted Tattoo Pencil Liner shade to quickly smoke the lower lashline and waterline for an undersmoke look.
  • TIGHTLINE: After lining with Tattoo Liner, use Tattoo Pencil Liner in TROOPER BLACK or PYROLUSITE BROWN to fill in any gaps in your upper waterline for a seamless look.

In a consumer study of 30 volunteers, immediately after application:

  • 97% of users agree that this product has a rich and intense pigment.
  • 94% of users agree that this product is comfortable in the waterline.
  • 93% of users agree that this product has a high pigment yield in the waterline.

As always, Tattoo Pencil Liner is 100% vegan and cruelty free. KVD Beauty Liner Tattoo Pencil ($ 22) launches with 10 shades and will be available online at KVDVeganBeauty.com, and in-store and online at Sephora.com at April 11, 2022and in stores and online at Ulta Beauty on June 10, 2022.


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