Celebrity beauty brands are everywhere right now – these new launches are really worth your money

    (Rosie Huntington-Whiteley's cosmetics and skincare brand, Rose Inc, wowed the beauty editors)

(Rosie Huntington-Whiteley Rose Inc’s cosmetics and skincare brand wowed the beauty editors)

It looks like a big year for celebrity beauty brands. Forget tacky fragrances and questionable formulas, it’s only March and we’ve already had two major launches across the pond. Jonathan Van Ness, famous for Queer Eye, is here to transform your tired tresses with the help of a new secret haircare weapon, while Selena Gomez has influencers lined up for her new highly pigmented liquid blushes. And with Hailey Bieber and Elba both launching skincare brands later this year, there’s more to come.

But which ones really work and are worth your money? We present you the new beauty launches from A-list stars.

JVN Hair

    (JVN Hair)

(JVN Hair)

Renowned hairdresser Jonathan Van Ness lured beauty editors to his inclusive range of hair products, JVN Hair, which arrived in the UK this month. That luscious mane is partly thanks to an ingredient called hemisqualane, a natural alternative to silicon made from sustainably sourced sugarcane, and has formulated every single product with it. The molecule can penetrate deep into the hair shaft and provide weightless nourishment that helps strengthen strands, reducing frizz, preserving color and adding bounce and shine. Of course it is all vegan, cruelty free and is enclosed in ecological packaging made with recyclable materials such as aluminum and glass.

    (JVN hair pre-wash scalp oil)

(JVN hair pre-wash scalp oil)

Hero product: Complete Pre-Wash Scalp Oil (£ 24) is a pre-shampoo treatment that can be used on all hair types, from fine to thick, wavy and structured. It is formulated with rosemary, amber and cashmere musk extract to cleanse and moisturize the scalp. Use weekly.

Rose Inc

    (Rose Inc)

(Rose Inc)

If skin radiance is the goal of the day, then look no further than the new supermodel and makeup obsessed Rosie Huntington-Whiteley’s new cosmetics and skincare brand, Rose Inc, which launched the ‘last year after partnering with Los Angeles-based biotech firm Amyris. The queen of the no-makeup look, Huntington-Whiteley talked about her experience with hormonal and acne-prone skin and then formulated a line of non-comedogenic hybrid makeup products that are packed with power to care for the skin. skin to nourish. She thinks of creamy concealers and smudge-proof brow gels and now lips enriched with vitamin E and moisturizing squalene. Each comes in sustainable and elegant packaging made from glass, partially recycled plastic or hemp-based cartons. It’s also all vegan and cruelty free, and some of the products are refillable too.

    (Brightness factor: Rose Inc tinted serum)

(Brightness factor: Rose Inc tinted serum)

Hero product: Skin Enhance Luminous Tinted Serum (£ 36) is a truly silky skin tint that’s infused with hyaluronic acid and peptides and glides over the skin like a serum. Contains tiny pigment bubbles that give you the lightweight (but surprisingly buildable) coverage element and offers a dewy finish that lasts. Your new must-have for spring.

Rare beauty

    (Rare beauty)

(Rare beauty)

Another publicized launch in the UK, when Selena Gomez’s vegan and cruelty-free makeup line came out last month, editors and influencers lined up around the block to get their hands on the blushes that have earned a status of cult across the pond. The ethics behind the brand is to offer lightweight, breathable products designed to “feel good, without hiding what makes you unique”. Rare Beauty donates 1% of all sales to the Rare Impact Fund, which Gomez created to give people access to mental health services.

Hero product: Blush can eliminate any trace of exhaustion. Done. And if you’re always on the hunt for that perfect natural color, cancel the search. Rare’s Soft Pinch Liquid Blush (£ 19, spacenk.com) is your new best friend. Ultra blendable and highly pigmented – a little goes a long way – and available in both matte and dewy finishes. We particularly love the uplifting “joy” shade.

Trinny London

    (Trinny London)

(Trinny London)

If you’re not already hooked on Trinny Woodall’s reels, then get involved. Her days of combing through the wardrobes of strangers on national TV may be over, but since Trinny Woodall launched her eponymous makeup brand in 2017, her multitasking lip and cheek jars and colored BFF serums have built a loyal following. following. She has now entered the skin care space and the results are impressive. First, with a duo of silky cleansers and now with a trio of gel-like liquid exfoliants that are carefully formulated to “get rid of dead skin cells,” in her own words, and reveal your brighter complexion.

Hero products: New to the chemical exfoliation game? You’re in good hands with Tiptoe In (£ 34), a gentle, beginner’s exfoliant that’s safe for sensitive skin. Find Your Balance (£ 36), it’s a halfway option that can help decongest blemish-prone skin, and Reveal Yourself (£ 38) is a more active AHA-based exfoliant for a glowing look.

Fenty fragrance-free leather

    (Faux leather)

(Faux leather)

Rihanna officially became a billionaire last year, with her fortune largely tied to her cosmetics business, Fenty Beauty. When she launched her her 40-shade foundation, few other brands were truly inclusive – she’s been stratospheric ever since. RiRi continued with a skincare line, Fenty Skin, but the line drew some initial criticism for using the fragrance, so the singer just unveiled fragrance-free versions of her “non-negotiable” cleansing products. in three steps, it tones and moisturizes the routine suitable for sensitive skin.

    (Faux leather)

(Faux leather)

Hero product: Start with Fenty Skin Total Cleans’r Fragrance Free Cleanser (£ 26), follow with Fenty Skin Fat Water Fragrance Free Niacinamide Pore Refiner Toner Serum (£ 30) and finish with Hydra Vizor Fragrance Free Invisible Wide Spectrum Moisturizer SPF 30 (£ 30).

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