When is a shower self-care? When does a bath become a wellness ritual? Nicole Colovos and Jason Harler, founders of Born Bathing, would say that all it takes is to establish an intention, although it certainly wouldn’t hurt to have one of their mind and body washes on hand.
Colovos comes from the fashion world. With her husband Michael she launched Habitual Jeans in 2001 and shared the title of creative director of Helmut Lang with him for several years before creating their eponymous brand, Colovos. Harler has been in the spa and beauty industry for 25 years; Standard Miami has her footprints all over it. The two have been friends for almost that long, but their new bath, body and beauty line mostly met during the pandemic, as Colovos’ devotion to yoga, good eating and meditation brought her closer. to the transformative well-being promoted by Harler.
“Through Covid”, says Colovos, “he started to feel more important: what I’m putting into my body, what kind of company I wanted to grow. Every product must have a positive turn because this is what we’re putting into the world for me.”
Herbal medicine, spagyric alchemy and astrology are all part of Harler’s practice and inform what he calls “plant-based, planet-infused” oils, energy mists, shampoos, conditioners, lotions and washes, all of which are supplied with an intention printed on the package. Infused with the planet? “There is this alchemical maxim that says, ‘as above so below,'” explains Harler. “The ‘as above’ are the planets and the idea is that they radiate influences towards ‘below.’ To access these energies, we work with minerals, plants, metals, the different things that are ruled by different planets. “
There are science-backed physiological benefits for essential oils. The difference with Born Bathing is the emotional, spiritual and intentional aspect of the planetary influences. Harler sees them as deeply interconnected; it is the concept “as above so below” applied to the mind and body. “Before we could understand the chemical constituents of plants, science was guided by the folklore, magic and astrology of these things, which have developed through trial and error and observation for thousands of years in hundreds of cultures,” he says. .
Here’s a little primer: Night-flowering plants and plants that grow near water are associated with the moon, and alchemically speaking, lunar plants like blue tansy have cooling and hydrating effects. That’s why you’ll find it in Born Bathing’s Destress & Deep Rest Oil. Mars plants, no surprise, are often red and spicy. Pink pepper, a berry known to stimulate circulation, is found in the line’s Very Vitalizing hand wash. How you stock your bathroom or nightstand with Born Bathing products will depend on what aspects or situations you are seeking assistance. Usefully, the e-commerce site is organized not only by product category and planet, but also by intentions such as “surpass yourself” and “radiate peace”.