BOOST® brings the delicious flavor of protein-rich Cinnabon® Nut Cinnamon Rolls

Nestlé Health Science expands its BOOST® high protein nutritional drink offering through partnership with Cinnabon® to deliver 20g of high quality protein in a new and flavorful way

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BOOST® Cinnabon® high protein flavored nutritional drink inspired by pastry

BRIDGEWATER, New Jersey – April 12, 2022 – BOOST® and Cinnabon® have teamed up to introduce a delicious new flavor to your health and wellness routine. The BOOST® Baked Food Inspired Cinnabon® High Protein Flavored Nutrition Drink is packed with the same proteins, vitamins and minerals as the BOOST® High Protein Nutrition Drink and inspired by the flavor of a delicious Cinnabon® Cinnamon Roll!

Each 250ml serving of BOOST® Cinnabon® High Protein Flavored Nutrition Drinks inspired by baked goods provides 20g of high quality protein and nutrients for:

  • Muscle health: 20g of high quality protein to help maintain muscle
  • Power: 250 nutrient-rich calories with B vitamins to help convert food into energy
  • Immune support: Vitamins C and D, zinc, iron and selenium, key nutrients for immune support
  • Bone health: Calcium and Vitamin D to support strong bones.
  • Vitamins and minerals: 27 vitamins and minerals to help meet daily nutritional needs

“At BOOST® we know that protein plays an increasingly vital role as we age and we want to make it easier for our consumers to meet their daily protein needs,” said Abigail Buckwalter, President, Nestlé Health Science US “We are excited to explore new flavors for our consumers, while providing the proteins, vitamins and minerals that are essential to support a healthy lifestyle.”

“We are always looking for new and exciting ways to give our fans access to our brands,” said Dave Mikita, President, FOCUS Brands Global Channels, the company’s licensing division. “We look forward to offering adults the delicious taste of a Cinnabon® cinnamon roll in a new ready-to-drink, protein-rich flavored beverage format.”

Although up to 44% of adults over 60 do not meet the minimum protein requirement, protein is considered one of the most important nutrients with age.1 This is because it plays an important role in your health in so many ways:

  • Protein is a key nutrient for building and maintaining muscle, essential for everyday muscle health and function.2
  • Consuming adequate protein and calcium is important for bone health throughout the life span.3
  • Some amino acids, which are the building blocks of proteins, appear to play a role in supporting immune health function.4

For some people, meeting their protein needs through a normal diet alone can be difficult. BOOST® High Protein Cinnabon® Bakery Inspired Nutritional Drink is a delicious drink packed with 20g of high quality protein, which makes it easy to meet your daily protein needs and the nutrient intake you need.

BOOST® High Protein Cinnabon® Bakery Inspired Flavored Nutritional Drink will be available in 6-count 8 fl oz ready-to-drink bottles nationwide at Walmart and Walmart.com and BOOST.com in April 2022.

For more information on BOOST® High Protein Cinnabon® flavored nutritional drink inspired by baked goods and exclusive recipes, visit BOOST.com.

Media Contact: Amanda Leonick, [email protected]

About Nestlé Health Science
Nestlé Health Science is a leader in nutrition science and a globally managed business unit of Nestlé. We believe in empowering healthier lives through nutrition and are committed to redefining health management by offering a broad portfolio of science-based active nutrition, medical nutrition and pharmaceutical solutions. Our extensive research network, both within Nestlé’s R&D centers and with external partners, provides the foundation for products that can help people live healthier lives. Headquartered in Switzerland, we have more than 11,000 employees worldwide, with products available in more than 140 countries. www.nestlehealthscience.com.

About Cinnabon®
Founded in Seattle in 1985 and now headquartered in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon bakeries. The company serves fresh, aromatic, baked cinnamon rolls, as well as a variety of other baked goods and specialty drinks. Cinnabon currently operates over 1,200 franchise locations around the world, primarily in high-traffic locations such as shopping malls, airports, train stations, travel squares, entertainment centers, and military establishments.

Cinnabon is also a multi-channel licensor, focused on promoting multi-channel growth in consumer-relevant occasions, whether on the go, in grocery stores, at school, at home or in the office.

Fans can now also order their favorite sticky cinnamon roll, refreshing drinks or delicious baked goods for delivery, pickup and catering in the Cinnabon app. For more details and to stay in touch with everything Cinnabon related, follow on TikTok, Twitter or Instagram @Cinnabon, like us on Facebook at www.facebook.com/Cinnabon or visit www.Cinnabon.com.

Unless otherwise indicated, all trademarks are owned by Société des Produits Nestlé SA, Vevey, Switzerland, or used with permission. © 2022 Nestlé.

Cinnabon® and the Cinnabon logo are registered trademarks of Cinnabon Franchisor SPV LLC.

Guarantee is a registered trademark of Abbott Laboratories

Sources:
1 Krok-Schoen J et al. J Nutr Health Aging. 2019; 23: 338-347
2 Phillips SM et al. Avv. 2020; 11: S1058-69
3 Wallace T. Nutr today. 2019; 54: 107-115
4 Peng Li et al. J. Nutr. 2007; 98: 237-52

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