Entrepreneurs may have entered the beauty space a long time ago – just look at Madam CJ Walker, America’s first self-made millionaire black woman in the early 1900s with her line of homemade hair care products – but Female beauty executives are still rare in an industry that generates over $ 100 billion worldwide. And even as men are becoming more and more interested in beauty products, the industry is still mainly consumer oriented due to their high spending patterns. In a study conducted by market researchers OnePoll and commissioned by Groupon, it was found that women on average spend almost twice as much on the face as men. But regardless of messaging aimed primarily at consumers, more men than women continue to occupy senior positions in the beauty industry.
Thankfully, the emergence of women-founded beauty companies over the past few decades has tried to change that. Unlike their male counterparts, female founders understand firsthand the many aspects of creating a Holy Grail product and have challenged the status quo by advocating inclusivity and redefining beauty standards.
Check out these beauty brands that prove the future is feminine in the hair, skincare and makeup categories: from OG Laura Mercier, who couldn’t find the colors and formulas she wanted, to Katie Sturino, who addresses the taboo body problems that women sometimes face.
Laura Mercier, Founder of Laura Mercier Cosmetics
Laura Mercier’s eponymous makeup label was born after the famous makeup artist was unable to find the formulas and textures she wanted. She began experimenting and creating the products she couldn’t find and later launched Laura Mercier Cosmetics in 1996. The beauty entrepreneur created every shade to meet the needs of her clients and today continues to inspire women to embrace the their individual beauty, in addition to going after what they want.
Alicia Yoon, founder of Peach and Lily
After struggling with severe eczema, Peach and Lily founder Alicia Yoon enrolled in a beautician school in Korea, where she discovered Korean beauty product techniques. She got her New York beautician license and practiced her skin care treatments on friends and family helping them to turn their skin away from any unwanted worries. What began as a K-Beauty platform for other brands, Peach and Lily has evolved into a skincare brand by launching its product line. Today it is highly regarded by skincare enthusiasts interested in Korean beauty and looking for solutions to transform the skin from the inside out.
Chichi Eburu, founder of Juvia’s Place
Chichi Eburu couldn’t find makeup that would improve her skin tone. He often found the results to appear lighter or grayer rather than radiant on his dark complexion. So in 2016 he took matters into his own hands by creating Juvia’s Place, a cosmetics brand that celebrates the rulers and rebels of African kingdoms. His brand is formulated to work with deep skin tones while providing options for everyone.
Katie Sturino, founder of Megababe
With Megababe, fashion blogger Katie Sturino decided to tackle the problems of the taboo body in 2017. “My thighs rub. My boobs sweat. And my BO is the worst, ”Sturino explains on his body care line’s website. By providing aesthetically pleasing packaged solutions, Megababe wants to make customers feel more comfortable and confident in their bodies.
Iris Rubin, founder of SEEN
Iris Rubin, a Harvard-trained dermatologist and former pediatric laser surgeon at Children’s National Medical Center, launched SEEN in 2018 after noticing that many of her patients, including herself, suffered from breakouts after being exposed to products used on their hair. after visits to the salon. This inspired her to create a hair care line that is gentle on the skin while she gives the locks the care and nourishment they need to be strong, healthy and shiny.