Ashland turns out to be natural, derived from nature and biodegradable

WILMINGTON, Del., April 5, 2022 (GLOBE NEWSWIRE) – With a renewed strategy that includes an intense commitment to the environment, society and governance (ESG) as the engine of growth, Ashland Global Holdings Inc. (NYSE: ASH ) today revealed numerous high-performance, natural, nature-derived, biodegradable skin and hair care innovations at in-cosmetics Global in Paris, France.

The company also unveiled an innovative supplier partnership for sustainable guar agriculture under its Responsible Solvers program that is fueling sustainable and profitable growth for local farmers and small villages in the Sriganganagar district of Rajasthan, India. The STEM educational program, carried out in partnership with the SM Sehgal Foundation, is increasing farmers’ yield and income, lowering production costs, expanding the local economy and having a positive impact on the environment.

Hair care
The Styleze ™ es-dura ingredient is a plant-based hair care ecostyler for cutting-edge styling performance and sustainability. This new ingredient draws on Ashland’s expertise in guar-based polysaccharides to offer exceptional durability in any weather. It was developed to provide a unique and strong sustainability profile that delivers naturally-derived, biodegradable, vegan and clean INCI claims in styling, conditioning and treatment formulations. Styleze es-dura ingredient has been designed to be highly versatile, so formulators can easily create both modern and traditional styling products that deliver naturally flawless styles and crisp curl definition, without weighing the hair down.

Skin care
Caressense ™ enhances the ageless beauty of love over time. This phytofermented extract of fresh, organic jasmine flowers is sustainably grown in Provence, France. It is inspired by research on the connection between skin and emotions and the “science of love”. It can biologically activate the touch sensors, releasing “wellness” molecules inside the skin. The product offers age-relieving benefits with improved emotional immune defense and well-being and a healthy-looking effect. caress biofunctional was developed using the power of a patented, innovative and sustainable phytofermentologytechnology, creating a unique signature composition. Unveils abundant and bioactive phytonutrients such as floral peptides and polyphenols for skin beauty, highlighting new trends in “beauty of love” and “emotional beauty” along with health and wellness trends for good mood and mental well-being.

Microbial protection
Sensiva ™ go natural multifunctional is a new multifunctional with antimicrobial properties validated by COSMOS, based on 100% natural origin and easily biodegradable. It has broad spectrum efficacy combined with known wetting properties. The carefully selected ingredients are highly effective and gentle on the skin. Its wide applicability, efficacy and wide pH range make it the perfect solution for natural formulations around the world.

Ashland also highlighted the following innovations the company introduced last fall:
Texturpure ™ sa-1 hair care ingredient, a naturally derived and biodegradable thickening, structuring and suspending agent for sustainable hair, hand and body cleansers. Inspired by global trends for clean INCI, sustainable, naturally derived personal care formulations, this sustainable ingredient delivers a rich, smooth and luxuriously viscous texture with a clear break on pouring and suspension of oils and active ingredients in shampoos and systems cleaning. Using Ashland’s expertise in sustainable polysaccharide technologies, texturpure The sa-1 ingredient was developed to be naturally derived according to ISO 16128, sourced from sustainable and ethical sources and biodegradable. The product incorporates a specific ratio of high performance clean INCI ingredients in order to provide a sensory effect and yield value, which equal or exceed many of the major synthetics.

Natrathix ™ Skin Care Biocellulose allows for a more natural skin texture. This sustainable innovation is a naturally sourced, easily biodegradable thickener with suspending ability that maintains the emulsion stability of skin and sun care formulations, while offering a pleasant sensation on the skin. Developed with Ashland’s market-leading expertise in sustainably sourced cellulosic and rheology modification, natrathix biocellulose enables the creation of more natural skin care creams, lotions and gels, including organic and inorganic sun formulations, with the texture, skin feel and sustainability demanded by consumers. Natrathixbiocellulose is non-GMO, vegan friendly and globally compliant. This versatile rheology modifier is resistant to electrolytes and minerals, effective over a wide pH range (4-8), cold processable and requires no neutralization. It is a great alternative to carbomers in formulations.

Ashland also highlighted the recently launched antaron ™ eco-friendly gel, a biodegradable, water-resistant film for lighter, non-greasy sunscreen and cosmetic applications. It is easy to use because it takes less time and heat to incorporate into formulations. This new product provides excellent water resistance and improves the sustainability of sunscreen or cosmetic formulations. It is also suitable for vegans.

“As a global leader in personal care solutions, Ashland is taking a leadership position in natural, naturally derived and biodegradable ingredients, polysaccharide-based rheology, premium biofunctional actives, microbial protection, hair fixatives and more, ”said Xiaolan Wang, senior vice president and general manager, personal care. “We have integrated ESG into our operational plans so that, as we innovate, we take a thoughtful approach to our sustainable product portfolio.”

Resolve responsibly for a better world
During in-cosmetics Global, Ashland presented the first of a series of sustainable business initiatives, which have had a positive economic, environmental and social impact from the RResponsible Solvers ™ program.

In collaboration with the SM Sehgal Foundation, in 2021 Ashland launched a STEM educational program applying scientific solutions for sustainable agriculture to increase the volume of guar harvested each year, respecting the supply relationships and local cultures of the small farmers of the village in the Sriganganagar district of Rajasthan, India. Relationships are key to Ashland, who uses guar to formulate specialty ingredients such as the styleze ™ es-dura ingredient for personal care, life sciences and coatings applications.

The pilot program included 250 farms from 10 villages. Using modern technologies, farmers were taught sustainable agronomic practices and water conservation. The program’s positive outcomes include helping farmers reduce production costs while increasing crop yields by around 30%. In addition, the program helped to increase farmers’ income, thus expanding the local economy in small villages.

At the same time, Ashland’s commitment to gender equality has led to specific training focused on the local female population to empower them, improve their knowledge and technical skills and help raise their standard of living. Based on the pilot’s success, Ashland is pursuing plans to increase the number of farms to 5,000 by 2025.

In addition to helping farmers with guar production, Ashland’s Responsible Solvers the mindset led the team to also provide training and other technical guidance for mustard and wheat crops during the off-season of guar. This training has also improved the yield of these crops, with a holistic impact on farmers’ annual income.

“Driven by our desire for profitable and sustainable growth and global megatrends in the resilient markets we have selected, Ashland is increasing the speed of our innovations by proactively and consciously focusing on their holistic impact on customers, the environment and the well-being of the company, “said Guillermo Novo, Ashland’s president and chief executive officer.” More than a year ago, Ashland integrated ESG into our strategic operational plans and, globally, we are continuing to take a sincere and sincere approach towards profitable innovation, sustainability and positive impacts for the local communities in which we operate “.

Ashland plans to share more success stories and best practices from Responsible Solvers program in the weeks and months to come. To learn more, visit And And

About Ashland
Ashland Global Holdings Inc. (NYSE: ASH) is a company specializing in additives and specialty ingredients with a conscious and proactive mindset for sustainability. The company serves customers in a wide range of consumer and industrial markets, including architectural coatings, automotive, construction, energy, food and beverage, nutraceuticals, personal care and pharmaceuticals. Approximately 3,800 passionate and tenacious solvers – from renowned scientists and research chemists to talented engineers and plant operators – thrive on developing practical, innovative and elegant solutions for complexes
problems for customers in more than 100 countries. Visit And to know more.

Trademark, Ashland or its subsidiaries, registered in various countries.


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