With the Oscars approaching and the Hollywood red carpet in full swing, there has been no better time to announce the return of the Green Carpet Fashion Awards in Los Angeles than last night. A hip and sustainable crowd, including Karolina Kurkova, Elisa Sednaoui, Amber Valetta, Heidi Klum, Alessandra Ambrosio and Italian rock band Måneskin, joined environmental activist and GCFA founder Livia Firth to celebrate with an intimate dinner at the San Vicente Bungalows in West Hollywood.
The evening, co-hosted by Firth, who is also the founder of the global sustainability consultancy Eco-Age, and model and activist Bethann Hardison, served both to reiterate the call for a sustainable transformation of the industry. fashion and cinema both to honor four worlds – responsible for class change. Rowing Sustainability Director Tonne Goodman kicked off the evening by welcoming guests with her English vogue counterpart, contributor editor of sustainability and Amber Valletta model. “The power of celebrity fashion is enormous and Livia was one of the first people to harness that power for the planet,” said Goodman. “They have now worked with over 250 celebrities for the Green Carpet Challenge.”
Among the winners of the evening was Tom Ford, who received the GCFA Environmentally Restorative award for the Tom Ford Plastic Innovation Prize. Bethany Yellowtail was awarded for her eponymous fashion label B. Yellowtail, which developed a project to work with indigenous communities. Co-recipient of the Economically Inclusive award was Aurora James, founder of Brother Vellies and The Fifteen Percent Pledge, the initiative urging retail giants to commit 15% of their shelf space to black-owned businesses. . The winner of the GCFA Socially Just was Rashad Robinson, founder of Color Of Change, the online racial justice organization. Each of the winners was given a baobab, a symbol of life, community and positivity.
“My personal relationship with sustainable fashion started in Los Angeles,” Firth told the crowd at a family-style dinner of spelled salad and vegan meatballs. “Colin worked with Tom One man, and that’s how I found myself on the red carpet for the first time. The person I asked to explain how red carpet fashion worked was Richard Buckley, and that’s when I came up with the idea for the Green Carpet Awards, so this night is very emotional for me. “
As the night drew to a close, the discussion inevitably shifted to the upcoming Academy Awards and who could wear what and why. “Since the Green Carpet Challenge started in 2010, there has been a huge change. There are many designers and talents who want to do things differently, “Firth said.” When you talk about fashion, you also talk about agriculture, deforestation, slave labor, ocean health, microplastics and the oil industry. full spectrum industry spinning around the world, touching billions of lives. We also know that sustainability solutions are intersectional solutions, that environmental justice is totally interconnected with social justice. The Green Carpet Fashion Awards are all about this, the union as an industry and also the use of Hollywood’s power “. How will green fashion move to the red carpet this year? This will be revealed on Sunday.