Affordable Beauty Brands to Buy on Amazon – Billboard

All products and services presented are independently chosen by the publishers. However, Billboard may receive commission on orders placed through its retail links, and the retailer may receive certain verifiable data for accounting purposes.

Admit it: makeup is expensive. And it probably doesn’t help that the industry seems overcrowded with new brands to try. If you are a true makeup lover, collecting your favorite items can impact your budget. MAC, L’Oreal, Huda Beauty, Anastasia Beverly Hills, and other big beauty brands have dominated the industry, but let’s not forget the smaller, more affordable options.

From NYX to ELF, Blk Opal, and more, we’ve put together a list of six of the hottest drugstore makeup brands that are so moderately priced that you won’t have to wait for a sale to stock up.

Did we mention that they are all available on Amazon? Most of the products listed are eligible for overnight and two-day shipping for Amazon Prime members. (Not a member? Click here to start your 30-day free trial.) Read on for a list of affordable beauty brands available on Amazon.


Anyone with remote knowledge of Instagram savvy makeup brands probably already knows (and loves) NYX. The company used social media to grow into a multimillion-dollar makeup brand that, by the way, is named after a Greek goddess of the night and was founded in 1999. NYX’s product listing includes the popular soft and matte lip cream and a range of must-have eyeshadow palettes, lip glosses, lipsticks, eyeliner, makeup brushes and more.

Click here to buy NYX Cosmetics on Amazon.

The girl

“From the beauty junkie expert to the inspired novice,” LA Girl cosmetics serve up trendy and chic lipsticks, foundations and eye shadows for under $ 20. LA Girl has tons of makeup essentials starting at $ 3 and up.

Click here to buy LA Girl Cosmetics on Amazon.


ELF cosmetics is another affordable beauty brand that has found a foothold in the digital sphere. The company offers tons of great products that are excellent for the price (lashes, foundation, concealers, lipsticks and lip pencils, brow kits, makeup sponges – if you need them, ELF probably has it). And it’s not just makeup, ELF cosmetics also sell skin care products!

Click here to buy ELF cosmetics on Amazon.

Black Opal

Blk Opal (aka Black Opal) has been a force in the makeup game for over 25 years. The black-owned beauty brand, designed for women of color, offers makeup and skincare products, and most of them are priced well under $ 20. Like the other brands on our list, the Blk / Opal products are cruelty free, hypoallergenic and paraben free.

Click here to purchase Black Opal products.


Another affordable brand that has been around for more than 20 years. Milani Cosmetics presents a collection of dazzling beauty products for face, eyes and lips.

Click here to buy Milani Cosmetics on Amazon.

BH Cosmetics

Do you want to stand out from the crowd? BH Cosmetics was designed for the rebels. The company – which stands for Baddass with Heart – is a cosmetics line born and raised in Los Angeles with vegan and cruelty free products that include eyes, brushes, lip glosses and tools. Mostly all BH Cosmetics products cost less than $ 20 except for a few tools and brushes and some of the larger palettes like the Galaxy Chi palette pictured above ($ 30).

Click here to buy BH Cosmetics on Amazon.

Leave a Comment